COMMUNICATION

Communication in health & social care



Communication in health & social care

Learning Outcome - 1

In the Scenario 1, where the patient left hospital unsatisfied because firstly the doctor arrived late and secondly she felt that the doctor did not attend her so well. She felt that she did not get the opportunity to raise her voice about her health issue and she had to left with negative experience. In this scenario, communication problem between patient and doctor is obvious.

The Healthy People 2010 initiative identified several attributes of effective health campaigns. First, they should be accurate. Second, the content should be made available to the target audience. Third, health campaigns should present a balanced view that takes competing perspectives into consideration. Fourth, they should be presented in a consistent manner so as not to cause confusion. Fifth, health campaigns should take into account cultural, ethnic, linguistic, and other differences to be effective. Sixth, they should be based on the most recent and reliable clinical evidence and theoretical formulations. Seventh, health campaigns should be designed to reach the largest number of people within the target population. Eighth, the message delivery should be repeated and reinforced. Ninth, the content should be delivered in a timely fashion. Tenth, the message should be readily comprehensible to the target audience.

Meeting these criteria may be achieved through testing and evaluation. At the onset, audience research, including surveys and other forms of analysis, help health campaign planners to ensure that the messages are designed and targeted to specific demographic groups. Focus groups and other forms of pilot testing also help refine the message and ensure that they are being communicated effectively. Health messages are presented using a variety of media channels, including radio, television, newspapers, and increasingly, new forms of distribution such as the Internet. Depending on the demographic and psychographic characteristics of the audiences, some media channels may be more effective than others. For example, health campaigns presented in newspapers or magazines tend to be more effective at reaching older, more educated audiences, whereas a billboard or public service announcements on television may appeal to younger, less literate audiences.

Learning Outcome - 2

In the scenario 2, the patient visited local dental clinic for the treatment and she had to face cultural differences with the receptionist. The patient felt uncomfortable in the clinic while communicating with the receptionist because was facing difficulty understanding English language. In this scenario, communication barrier can be seen obvious between the patient and receptionist where receptionist was not concerned about the difficulty facing by the patient.

According to one view, Intercultural Communication in the allocation of six barriers: The assumption of similarity (the people believe that they are all the same);.language differences (people think that words have only the value that they would like to convey).Erroneous interpretation of nonverbal actions (Sondra, 1991. Pp.36-41).

An unconscious desire to evaluate all the unfamiliar cultural phenomena; anxiety and stress due to the uncertainty of the behavior of partners in intercultural ...