COMMUNICATION

The Changing Nature of Communication and the Impact On Reputation

The Changing Nature of Communication and the Impact On Reputation

Impact of social networks in business

Attract customers and serve them better, find new suppliers, do better than its competitors, hire competent, generate traffic to its website and validate the utility of it: who does not dream of this without having to invest a fortune? Although companies are lagging behind in this respect, social networks (Facebook, Twitter, blogs and company) have indeed made their entry into the business world. It is a tool that can answer a multitude of needs, of course, but if well planned approach and to spend time. Mistakenly, many still believe they have "no time to waste on it," it's "just a case of youth" or that social networks, "it only serves those who want know what their friends have eaten for dinner" (Brown, 2009, p. 25-40). Beyond perceptions, it is a whole world of possibilities just opened up for entrepreneurs. The exponential advances in computing, broadband, high capacity storage, high speed processing, low prices, the adoption of digital infrastructure is causing major changes in the way of managing information and knowledge through social networks (Brown, 2009, p. 25-40).



What are social networks?

Wherever there is social networking clients (current or potential) could be talking about your business. For the sake of the public image of your company you should pay more attention. The "social networking" is not new. But today the term is related closely with the intricate web of interactions of people over the Internet and various web services offered (Brown, 2009, p. 25-40). Measures to address social networks for your business:

Identify the scope, uses and benefits of social networking, twitter, facebook, myspace, linkedin, Hi5, Orkut, blogs, and other digital media can have on your business.

Learn best practices and policies to incorporate these digital media in your business properly.

Discuss what topics to avoid preventing digital social media affecting the productivity of your staff and your business.

Used correctly, social media can improve communication among employees, improve productivity, generate knowledge, increase employee engagement and develop a market reputation (Brown, 2009, p. 25-40).

The important thing is that for a company often needs to be done somehow presence either through employees or through business, but one at this stage cannot afford to let the drawing power so immense that behind this type of pages.

Web 2.0

The term Web 2.0 was born in mid-2004. Techno-social phenomenon became popular from its most representatives, Wikipedia, YouTube, Flickr, WordPress, MySpace, Facebook, etc. and supply of hundreds of tools (Sheldrake, 2011, p. 44-510).



Social List

While the range of applications that can be labeled as Web 2.0 is very broad, then highlights three types of generation platforms for online content that are particularly appropriate (and recommended) to incorporate business environments (Sheldrake, 2011, p. 44-510).

Blog

A log of the process, a space to write questions, post jobs or register links to relevant resources. Currently, there are many blog communities where information and knowledge exchange between ...