Comcast Cable Communication

Comcast Cable Communication

Introduction

Within the business environment, there are several factors that are getting linked with the performance of the business, especially in the last one decade. Considering the global financial crisis, various multinational and giant business units are suffering from different challenges in their micro and macro environments of economic and operations. Similar is the case with Comcast Corp. Founded in 1963, the company has an extensive experience of operating in the media and entertainment industry; however, in the last few years the company has under-passed from some of the major business operation, whether positive or negative, but these factors have brought various changes in the overall presence of the organization in United States. This has created various opportunities as well as challenges.

In this paper, a critical analysis of the business operation of Comcast is put under consideration. A professional analysis of the organization's progress in the diminishing U.S. economic conditions and its global expansion under such circumstances. A critical analysis of the business in evaluated on the macro and micro economic scale and it is communicated that how these economic challenges can be addressed. However, to understand the scenario under which the organization is operating it is essential to look into the market situation and the business progress of the company, at least in the last couple of years.

To complete this practice, a comprehensive analysis of an operation of Comcast Corp. is put under consideration, which is principally of great consideration in understanding the economic challenges that the company is facing in this contemporary era of media communication (Chicago Weekend. 2007).

Comcast Cuts Cost due to Economic Crisis

With the country's unemployment rate tirelessly above 10 percent and cable subscribers cutting the rope, Comcast Corp. has brought down the cost of its passage level 45 channel TV-just bundle to $30 a month in the Philadelphia territory, a 24 percent drop from its past $39 level (Stump, M. 2001).

Independently, the country's second biggest cable company, Time Warner Cable Inc., is testing in New York City and Ohio with more level costs focused at economically distressed consumers (Business Wire. 2012).

Time Warner's TV Essentials $50 bundle has been reduced to $30 in the Cleveland zone and $40 in New York “as additional confirmation to clients that Time Warner Cable is attempting to furnish more value adaptability throughout testing financial times,” said company representative Maureen Huff (Business Wire. 2012).

Comcast agent K. Jennifer said the $30 cost for its “digital economy” TV bundle disentangled the cable company's valuing structure and permitted fundamental cable subscribers to all the more effortlessly redesign (Business Wire. 2012). The digital-economy bundle does not incorporate the in vogue ESPN channels, the most unreasonable in the cable-station lineup.

The valuing moves at the country's two biggest cable associations come in the middle of a trying period for the cable business, which lost 750,000 essential movie clients in the second from last quarter, the biggest quarterly decay on record, consistent with exploration firm SNL Kagan (Chicago ...