COM 425 Final Paper

COM 425 Final Paper

Introduction

Communication in an organizational context includes the interaction between people. This process of information exchange, transfers information between individuals or groups within an organization. Organizational communication is the process by which managers develop a system for providing information to lots of people within the organization and the individual and institutions abroad. It is an essential tool in coordination units of the organization, allows obtaining the necessary information to all levels of management.

Discussion

Given that organizational communication is an evolution of the various internal communication activities, which also extends to external communications and marketing, it is characterized by some components or practices that are the most relevant content. They are now widely applied in enterprises, especially those more advanced; to the point they have become the established procedures (Yazici, 2002). These components, expressed in the form of operating practices, are five and explicit in terms of purpose, management methods and operational tools are discussed in the preceding pages.

The following operational practices indicate paths through which you can activate and make concrete and effective organizational communication as it can unfold its full potential:

Communication Initiatives

Communication initiatives should be reported to the values driving business specific, ethically justified and explained in such a way that everyone can know them before this practice is of fundamental importance as it allows you to realize the full potential of organizational communication and has two main aims. The first objective refers to the fact that in the most advanced forms of organization success is achieved when all people are involved and are committed to achieving this end (McPhee & Zaug, 2001). And that such involvement may be particularly strong in those companies that pursue a mission and give guidance values with high ethical content. The guiding values can be part of the history of the company, and be consolidated through their qualification, or they can be redefined by the top management also deeply renewing the existing widespread culture.

The second purpose of this is to show that each communication initiative becomes relevant and a particularly high weight, from the point of view of the achievement of company goals, precisely because it refers to values. Moreover, in this way, communication initiatives reach a general consistency that allows them to activate synergies, and of course to avoid possible inconsistencies between the different initiatives, particularly among those facing outward and those faces inward (Modaff, 2008).

Coherence and Synergy

Coherence and synergy between the communicational acts directed inside and outside and between these and the records management is 'necessary to achieve. This second practice confirms and deepens in specific terms what had been stated in a more general and abstract in the first practice. This second practice of organizational communication reiterates and emphasizes the importance of each individual action is considered and communicational checked for consistency with other initiatives and management actions. As well as any act of management shall be assessed its communicative content and its consistency with the guide values on the one hand and with the ...