Cognitive Dissonance

Cognitive Dissonance

Introduction

The tendency of individuals to seek consistency among their cognitions that are beliefs and opinions this is termed as cognitive dissonance. When an inconsistency occurs in attitude and behavior that is dissonance some steps should be made in order to eradicate this dissonance. However, when difference occurs between attitude and behavior then there is a possibility that attitude will change according to the behavior. There are certain features that strength the dissonance, those features are a number of dissonant beliefs and the each belief importance that is attached to it. The three methods to remove dissonance are reduction in ...