COGNITIVE DISSONANCE

Buyer's Remorse resemblance to Cognitive Dissonance

Buyer's Remorse resemblance to Cognitive Dissonance

The idea of cognitive dissonance is one of the most important and influential ideas in the annals of communal psychology. Suffice it to mention that only five years after its introduction, Brehm and Cohen (1962, as cited in Bem, 1967, p. 183) could reconsider over fifty investigations undertake inside the structure the theory. In the next five years, every foremost social-psychological periodical attained not less than one item per topic searching some proposition drawn from its rudimentary propositions. In the course of five decades that have passed since it was ...