Coca Cola's use of technology

Coca Cola's use of technology

Background

The Coca Cola Company is one of the world's largest beverage company, operating in more than 200 countries worldwide and having a portfolio of 3500+ beverages. With its headquarters in Georgia, Atlanta, Coca Cola focuses on not only understanding the needs of its target audience but also catering to it in the most optimum manner by constantly reviving its strategies and tactics and striving to refresh the world. (The Coca Cola Company 2011). The drink gets its name from the fact that in its recipe is used, among other substances, extracted from the kola nut and plant extracts from the leaves of coca , the latter deprived of substances ( alkaloids ) psychotropic. With the same name is often referred to the manufacturer of the drink, Coca-Cola Company. The "Coca-Cola" was invented by American pharmacist John Stith Pemberton 's May 8 1886 in Atlanta , initially as a remedy for a headache. The first name that was given to the drink was "Pemberton's French Wine Coca." Pemberton was a change to the so-called "coca wine" (or Vin Mariani), a mixture of wine and leaves of coca , which had great success in Europe when it was created by pharmacist Corsican Angelo Mariani . Alcohol was later replaced an excerpt of the nuts of cola , a tropical plant is considered not harmful to health.

Use of Social Media

Introduction

Traditionally, media referred to different means of communication such as radio, television, newspapers, magazines and even billboards. However, now as the times have changed and progressed into using more advanced approach of getting things done. Media communications have completely changed. Today, Internet undoubtedly has become the largest platform to send a company's message to its targeted audience. Williams, R., (2009)

Bean (2001), states that sadly, most marketers today still work at organizations that reflect an ancient management model whereas the customer on the other hand are pacing ahead quickly. (Will Rowan).

The advertising heads must step ahead and master this field so that they can reach their target consumers in the most efficient and effective manner possible. An example of the rapid changes in the media consumption would be the teenagers today who now prefer playing video games as opposed to watching plain old fashioned television. Thus in order to reach such consumers, companies would have to come up with newer, intelligent ways to cater to them. (Bean, 2001). All of this has given rise to social media marketing.

Social Media

Social Media is an umbrella term coined for all those web based services and software that allow its users to interact with one another and not only come together but also exchange, discuss and communicate their views and perceptions. (Rowan, W., 2002)

Today, people are utilizing a vast array of social media tools to connect to likeminded people like themselves and obtain the best bargain that they possibly can. Some of the most frequently used social media tools involve:

Facebook

LinkedIn

Twitter

MySpace

Flickr

YouTube

Blogs

Understanding and appreciating the changing needs of its consumers, Coca Cola has ...