Coach Brand

[Name of the Institute]Coach Purse

Marketing Objectives

The study is related to the marketing of Coach Purse for which it is important and essential that the marketing objectives for the brand should be set. The reason of this statement is that the identifying the target market, cost effective marketing, positioning, pricing, promotion and distribution strategies are important to consider for the coach purse.

Marketing Strategies

Aching the Target Market

The main aim of the Coach Brand is to employ a wide range of marketing communication tactics catering the target market. However, this will depend on the customer nationalities, geographical location, gender and age group. For instance, aside from traditional advertising in the form of television and billboards, we also make use of contemporary marketing instruments such as the Internet. Some marketing objectives are employing cost effective marketing programs and translate the brand equity in the marketing communication. This is done so as to show the social responsibility aspect through brand communication. To utilize the online marketing medium effectively it is necessary to target the potential customers (Lalita, 2001).

Cost Effective Marketing

The cost effective marketing programs of Coach Brand are achieved through online marketing. The company focuses on increasing its presence on the online social media to expand market share. Strategies targeting the Coach Brand's employ different strategies to target immediate consumers such as celebrities and other models. The targeting strategy includes general consumers, professional and celebrity athletes and college athletic teams. This strategy is helpful in reaching a large number of athletes. The second targeting strategy that the Coach Brand uses is the designing of product destination. For instance, if a celebrity athlete sponsors a specific brand of energy drink, the association will be considered very much successful. 

For the future, it seems that the company needs to continue to promote its reputation as a long-standing Australian Coach Brand with seven decades of experience. New housing starts are trending upwards, which increases demand for Bradford insulation. The aim is to achieve a 10% increase in R3.5 batt sales but the target is to generate the increases without discounting the price (Aaker & Joachimsthaler, 1999).

Marketing Mix

Positioning

Positioning of the Coach Purse is important as the main focus of the Coach Purse is on introducing new products through marketing communication group that can strengthen the brand position. These promotions are in the form of visual aids and point of purchase advertising. In connection to this, Coach Purse tends to continuously aims to apply marketing tactics for Coach Purse that are appropriate with the people who reside in these continents or nations. 

Pricing strategies

The pricing strategies for the Coach Purse are important and essential foe which pricing strategies invite a search for theoretical explanations which will guide in setting the price for the Coach Purse. In line with the importance of price promotion, there is substantial research in the area. Past research has identified various factors that make short-term price reductions an optimal choice. Monroe in many of his studies shows that stores may use price promotion to exploit information heterogeneity among consumers. In equilibrium stores randomize prices over a continuous support up to the consumer's reservation ...