CINEMA

Roles of Cinema in the Society



Roles of Cinema in the Society

Introduction

In the contemporary world, development of complexes have emerged to be a latest trend. These complexes serve various needs of the general public. Many of these complexes have inbuilt cinema houses, restaurant, bowling ally, and many more entertainment places. While the isseus is broad, we have taken liberty to limit it to Cinema houses to develop a better understanding on the issue. Cinema and movies are the reflections of society. The jaw- dropping scenes that people see in movies often actually happen in concrete work. However, the society is changing that the changes are exhibited in cinema. The change is getting faster every year, but it is yet slow. This change is the expectation of audience with cinema. These expectations are exerting pressure to continuous innovation and improvement in the cinema industry. This paper discusses the role necessary for the development and success of cinema.

Background

It is important to look into a case study before going into the details of cinema success. The eye cinema Galway Republic or Ireland created an updated cinema operation to give a competitive edge to the industry. The radical properties of Ireland instigated the development ion Galway that intended to be anchored by a multiplex cinema. It gave the cinema an opportunity to create an inspirational upmarket branded cinema, “the Eye”. Besides giving a comprehensive development advice through design, the cinema management also engaged an operation team that trained the local management to the highest international standards. All these processes were facilitated by the government (Smith, 107). The aim was to protect the cultural heritage and provide the audience with entertainment. The Eye cinema now takes half of the market admissions on about 20% of the seats. The Eye cinema is now one of the significant top performing cinemas by seat not only n Ireland but in absolute Europe. This example shows the mutual effort from the part of public and government to safeguard the cultural heritage. On one hand, cinema depicts the social and cultural change, but on the other, there is a different aspect s well. Cinema itself can herald the changes in society. For example, inspiring the fashion which is mostly in the form of aping then actors and crimes that are inspired by the movies; however, there are some better changes as well that makes the society realize about the discrepancies and inequalities in life (Smith, 103).

The British market is small so that the British film industry can successfully produce Hollywood blockbusters for a specified period oft time. Compared with America, the British film industry has not been able to produce the commercially successful films internationally as maintaining a complex and divided attitude towards Hollywood. On one hand, the industry provides jobs for the Hollywood actors, crew, writers, British studios, and allows the history of Britain and stories becoming movies to the British film industry and the global markets. The profits and loss of control, as well as the requirements of ...