CINEMA AND PUBLIC SPHERE

Cinema Its Relationship to the Public Sphere Concerning Marketing and Merchandizing

Cinema And Public Sphere

Introduction

Rapid growth and development in the cinema industry has given a large space for marketing and merchandising activities (Anderson 2008). Many companies engage in cinema promotion activities to promote their own brands. This presents how cinema has grown as a commercially sophisticated and integrated industry and then explores the relationship between cinema and the public sphere and with particular reference to marketing and merchandising activities.

Cinema and Art

Cinema or movie producing is significant with esteem to the relative between art and government at the down of a new century. The cause behind this is inherent in the feature of the new medium. The art has been going into a nearer connection with expertise since the end of 18th century. This can be discerned in the altering arranging methods in theater, and in architecture. Examples are many but what differentiates movie producing is that movie producing is itself a technological output (Chamberlain 2003). It is the most substantial demonstration for the technical reproduction of art in Benjamin words. Reproduction makes this pattern of art more accessible to audiences.

Do movies really create any difference in the human lives? They certainly do. All the human beings learn through their senses that are hearing, seeing and understanding whatever they have seen. Movies provide all these opportunities. Even when the experience is shocking and people are only imagining themselves in a role, movies certainly affect the people because of the multiple effects of lighting, music, dialogue and many other things. It makes the movie very interesting and because of which people really enjoy the movie (Pickowicz 2006).

Impact of Cinema

There are lots of people who become emotionally amenable and get active because of the strong message, or people become sensitive to violent behaviour. However as compare to other forms of medium, it provides the maximum benefit of enjoyment and the success especially in the case of popular movies. This particular factor can be only achieved in the case of creative cinema and would provide benefits as well to the audience. Cinema Therapy is a vital tool and measure for the proper assessment of the movie (Pang 2006). There are many adults who get advantages when they talk about their dreams, problems and thoughts in the case of brain theory, then it is realized cinema has got a lot of advantages. An appropriate response of the young kids to the movies can even provide a much better opportunity (Anderson 2008). It will highlight all the current issues that are prevailing in the world which would help them to solve their problems in the most favourable way. In this way children find the best opportunity to communicate the problems with their parents that they are having and parents would even realize their responsibilities to take an interest in the problem of their children (Habermas 2001).

These days working in the film studies industry covers a few different choices of job positions, ...