Chick-Fil-A Business Plan



Chick-fil-A Business Plan

What is the business that you are interested in investigating or planning to open? This decision will guide the rest of your business planning process. Respond to each of these points:

Give a one- or two-paragraph description of the product or service your business will sell.

Chick-fil-A is one of the leading fast food joints in America. It has countless restaurants all over the U.S states. In order to ensure its growth and productivity, the management has decided to expand its restaurant business internationally. The main idea was to introduce the Chick-fil-A restaurant to a place which is rich in the food industry. Vietnam was selected after much research. Restaurant industry is a recognized sector of business in Vietnam and provides immense opportunities for new entrants in the business. Chick-fil-A will be located in close proximity to Hornsby station in Vietnam. Chick-fil-A Restaurant will host a modern atmosphere and ambience for its offering that will incorporate a lot of consumer-oriented services and facilities, maintaining an acceptable quality of food, ambience, staff services, and other restaurant management processes, which is intended to serve the customers in the best possible manner.

How did you get this idea?

I got this idea when I went to Vietnam with my family. I discovered that the people there love food. They love to try out new dishes and with the new generation is crazy about the fast food. Chick-fil-A is a perfect restaurant which will be able to gain a large customer following in Vietnam as it has a lot of market potential.

What are two goals you hope to attain during the first year in business?

The two major goals which I am hoping to attain during the first year of business are as follows:

A large consumer following for the Chick-fil-A which will mean a successful initial start.

High quality food products being offered to the customers to ensure a good brand image.

What are two goals you hope to attain within five years?

The two major goals which I am hoping to attain during the first year of business are as follows:

The increase in the customer demands of the products a well established brand image.

Restaurant expansion to different cities.

Marketing and Promotion of the Business

Describe a demographic study of the market you are researching.

The target market is the local community, business workers, students and tourists of Vietnam.

Create a strategic marketing and advertising calendar for the first 12 months of business.

Chick-fil-A needs to have strong marketing strategies to attract the consumer and promote the business. The following strategies have been designed for the restaurant to be run in the first 12 months of the business to increase the brand image and attract the customers.

TV Advertisements

While utilizing the technique of television advertisement, the liquor store would be able to connect and communicate to the masses.

In the initial stage, advertisements on television would aid the store to create awareness among the consumer about the store (Stevens, 2003, pp. 67).

Newspaper Advertisements

The activity of newspaper advertisement involves placing an advertisement in ...