Diversity in Chick-fil-A

Abstract

Chick-fil-A is a well known fast-food chain all over the United States. It has many locations which are in food courts, stand-alone carts and drive-through. The Chick-fil-A staff is well known for their kind behavior and sweet attitude towards their customers. They are very caring and very understanding. The restaurant has faced many problems and issues regarding their religious beliefs. They have, however, through their goodwill built in over sixty-years, managed to come out of it unharmed.

Table of Contents

Introduction4

History4

The Business Operations5

Marketing strategies6

Controversies faced by Chick-fil-A7

Response7

Report of Policy Change8

The View of the Customers towards Chick-fil-A9

Overall Affects10

Affects on Employees10

Affects on customers10

Affects on Suppliers11

Conclusion11

References12

Outline

This report contains a thorough insight in the fast food chain Chick-fil-A.

Introduction- a brief introduction as to what to expect in this report and a brief outlook of the fast-food chain.

History- the history of the making of the restaurant is discussed and their values towards their customers.

The business operations- the restaurant's business operations and how they work around is discussed in detail.

Marketing Strategies- their unique marketing strategies are discussed and are compared to their competitors'.

Controversies faced by Chick-fil-A- the fast-food chain restaurant were faced by many controversies all over United States of America.

Responses - chick-fil-A responded to these controversies by changing their policies. These policies are discussed are in detail.

The view of the customer towards chick-fil-A- after all the controversies, the view of the customers towards the restaurant did not deviate.

Overall effects- the effects of these controversies are discussed in detail. The effects this had on customers, employees and the suppliers.

Conclusion- the overall affects of the controversies are revised and the entire case study is concluded.

Literature Review

While working on this study, a total of eight references were read and analyzed. Moreover, Chick-fil-A's official letters that were posted on their website and on their Facebook page were also used as a reference for this paper.

Diversity in Chick-fil-A

Introduction

Founded in 1946, Chick-fil-A is a fast food chain restaurant located on America. The headquarters are in Atlanta, College Park, Georgia. This restaurant specializes in making extraordinary chicken sandwiches. Southern Unite States has given its association to Chick-fil-A and it has become the culture there to have these sandwiches on all occasions. Chick-fil-A owns many restaurants, 1,614 in thirty-nine states of the U.S. and also in the District of Columbia. They are also planning to grow their business in the Midwest of American and the Southern California. The founder of this restaurant is a Christian, and their corporate culture depends heavily on these religious beliefs. Many fast food businesses are open on Sundays, but Chick-fil-A remains closed.

History

Chick-fil-A was originated and started from the Dwarf Grill which was a restaurant started by S. Truett Cathy who was the CEO and Chairman back in 1946. The original restaurant is situated in Hapeville, Georgia which is a colony of Atlanta. It is near the assembly plant of the Ford Motor Company located in Atlanta. This plant is now demolished, but the workers there were the main clients of the restaurant for many ...