CHEVROLET MOTOR COMPANY

Chevrolet Motor Company

Chevrolet Motor Company

Introduction

Since 1918, Chevrolet (colloquially Chevy) is a trademark, which belongs to the General Motors Corporation (GM). Previously, it was an independent car manufacturer. It was founded in 1911 by Louis Chevrolet and William C. Durant in Detroit (Michigan), and its plants are located in Detroit (Michigan) too. When the two major founders of the company, Durant and Chevrolet in 1914 thought about the positioning of the company, the dispute erupted. While Chevrolet was on vacation, Duran restructured the company with a focus on more affordable cars that could compete with the cars produced by Ford. Chevrolet took that as an insult, because he has always been interested in the production of “powerful performance cars”, and other exclusive models (Davis, 1999). This paper discusses Chevrolet motor company in a holistic context.

Discussion and Analysis

In 1911, the Chevrolet Motor Car Company was born. The new car company began its relentless growth, immediately producing a pattern in direct competition with the Ford Model T. Once, Chevrolet was acquired by General Motors in 1918, under its wing, it has become one of the most popular brands in the United States. In 1922, the company made its one-millionth car. In 1927, in the United States alone the brand Chevrolet has sold one million vehicles. Mark Chevrolet has become the market leader. The key to this meteoric rise is not only the rapid development of the automotive market or the philosophy of “value for money paid” that Duran turned into one of the fundamental principles of the company.

A large proportion of the company's success during this period is a tribute to engineers and designers who make Chevrolet. Louis Chevrolet provided a series of breakthroughs and innovations, and had the courage to implement these innovations in the cars offered at reasonable prices (Ward, 2006).

The American ...