Marketing Plan

Marketing Plan of General Motors

[Name of the Student]

[Name of the Institute]

Marketing Plan of General Motors

Introduction

The study has intention to present the marketing plan for one of the largest automobile manufacturers of the world, General Motors. The paper discusses the dynamically changing trends of the automobile industry including competitive analysis, economic analysis as well as social analysis. Moreover, the paper embraces SWOT analysis in order to extricate the strengths and weaknesses of General Motors and the opportunities and threats that the company has in the automotive market. In addition to it, the paper highlights the marketing mix of the brands of General Motors. It discusses the product and pricing strategies of General Motors and the way the company promotes its brands in the targeted places. Further, the paper facilitates analysis of the financial conditions of the company in order to highlight the intensity of the losses the company has been facing from the past few years. The final and the most crucial section of the paper embraces the evaluation of the marketing efforts of General Motors in order to assess the current marketing strategies of the company and to suggest required alterations in these strategies to make them more effective to revive the image of General Motors.

Background of General Motors

General Motors is a competitive American multinational automotive corporation that was founded 105 years ago in 1908 with headquarters at Detroit, Michigan. Currently the company is catering the multidimensional market of automobiles as a larger producer of automobiles. In 2011, the company led the automobile market with exceptional vehicle unit sales. The company is catering 157 different countries with its high quality automobiles. Currently is employing around 202,000 people. The focus of the company is on selling its cars and trucks in 31 countries. The segmentation of the General Motor's target market embraces four different segments where the company facilitates selling and services of its vehicles. These segments include North American region (GMNA), European automotive market (GME), General Motors International Operations (GMIO) and GM South America (GMSA). However, China automotive market, Canadian market, the UK and Germany automotives are considered as the largest markets of the General Motors vehicles.

The most alluring and the successful brands that the company caters are Buick, Chevrolet, GM, GMC as well as Daewoo and Holden. However, the automotive range of the company products encompasses Hummer, Oldsmobile, Opel, Pontiac and Vauxhall as well. In addition to it, the General Motors embraces a financial company as well name as GMAC Financial services. The intention of this sector is to facilitate residential as well as commercial financing and insurance. Further, General Motors clinches purchasing collaboration with some other companies such as Suzuki Motor Corporation, Toyota Motor Corporation of Japan, BMW AG of Germany, Isuzu Motors and Daimler Chrysler AG (Townsend, Cavusgil, & Baba, 2010, pp. 49-65). However, General Motors offers its vehicle accessories and other parts with its own brand names as GM Good Wrench and ACDelco. General Motors usually acts via direct subsidies outside the ...