CHARITABLE ORGANISATION

Charitable Organisation: Critical Review

Table of Contents

Executive Summary3

Introduction4

Discussion5

Organisational Background and Mission Statement5

PEST Analysis6

Political Factors6

Economic Factors7

Social Factors8

Technological Factors8

Swot Analysis9

Strengths9

Weaknesses10

Opportunities10

Threats10

Philosophy11

STP (Segmentation, Targeting and Positioning) of Save the Children11

Marketing Mix (4 P's)12

Market Planning13

Recommendations13

Conclusion14

Executive Summary

For the Critical Review of charitable organisation, 'Save the Children' is selected in order to fulfil the requirements of this assignment. The critical review effectively indicates the problems through the use of recent studies and researches, that not for profit sector is presented with. The most significant change is highlighted through economic indicators which point towards the worsening scenario as a result of which funding sources are declining and lesser grants are being made to the private charities. Weaknesses and threats persist in the form of lack of funds and quality services for LDCs, global health worker shortage and increasing poverty and food shortage. The role of marketing department is of immense value in such circumstances as they are responsible to market the organisation among the potential funding sources, which creates major role in current and future development of any charitable organisation.

Charitable Organisation: Critical Review

Introduction

For this assignment, the aim of which is to critically review any charitable organisation so as to understand the role played by marketing staff in its present and future development, we have selected the charitable organisation known by the name of 'Save the Children' or 'The Save the Children Fund'. According to the list compiled by Charities Aid Foundation (CAF) facilitated by the provision of data by Charities Commission, Save the Children is among the biggest charities on the basis of charity raised in recent year in addition to its domination in the category of Global Developmental Groups which is preceded by major health charities. Save the Children is a not for profit charitable organisation which was formed with the objective to change the lives of children across the world in the year 1919. Key services of The Save the Children Fund revolves around the provision of child care services, nutrition services for children, education services, health and emergency services for child survival, disaster risk reduction, child protection, rapid humanitarian relief among other long-term recovery programs. In case of natural disasters and calamities, Save the Children embarks upon the venture to ensure the provision of food, healthcare and education to the community in addition to the long-term recovery programs. But these charitable organisations face significant hindrances and limitations in realizing their visions when compared with traditional for-profit organisations, and thus this assignment will focus on such limitations arising out of the marketing function. The structure of the report is designed accordingly, focusing on strategic and marketing analysis which then will subsequently be followed by recommendations and conclusion.

Discussion

Organisational Background and Mission Statement

Save the Children is an internationally active charitable non-governmental organisation founded in England by Eglantyne Jebb and Dorothy Buxton in the year 1919, with the vision to promote children's rights and improve children's lives. Initially, it was formed with the goal to alleviate hunger in Austria-Hungary and Germany, which was triggered by the Allied blockade ...