STARBUCKS

Starbucks

Starbucks

“Getting big and staying small” means continued growth and development of Starbucks' retail stores. Starbucks' still believe very strongly that they are in the early stages of building out store base in North America despite the fact that they are sitting with 8,000 stores now; 6,000 in North America and 2,000 overseas. So, Starbucks' is opening up 1,300 new stores a year. Despite the ubiquity of Starbucks in terms of store base, it has less than 7% share of total coffee consumption in the United States. So when you look at how strong the comps are and first-year sales, what that really ...