CHANGE MANAGEMENT PLAN

Change Management Plan

Change Management Plan

Introduction

Change is inevitable in the life of an organisation. In today's business scenario, hospitality organisations exist in dynamic and changing business environments and they have to cope up with the changes for survival and growth as there lies no second alternative, a supportive example in the Indian context to this is Wall mart entering Indian market is expected to change the retail industry from head to toe, competing with established Indian medium-large scale retail companies, and eating away many smaller fishes in the long-run.

The major forces which make the changes not only desirable but inevitable are external environment i.e. technological, economic, political, social, legal; and international and labour market environments. Common practices to all successful hospitality organizations are continuously interacting with the environment and making changes in the structural design or philosophy or policies or strategies as the need be.

The primary reason cited for organizational long-term problems is the failure by managers to properly anticipate or respond with suitable strategies for change. Thus in a dynamic society surrounding today's the issue is how managers cope with the inevitable barrage of changes that confront them daily in attempting to keep their organizations viable and current. Otherwise the organizations will find it difficult or impossible to survive.

(Burnes, 2004)

The term, innovation, dates from the 16th century, and is derived from the Latin, innovatus, “to renew or change,” from in- "into" + Novus "new." From the organizational perspective innovation can be defined as; embodiment, combination, or synthesis of knowledge in original, relevant, valued new products, processes, or services. In today's business environment, to innovate is essential for survival; constantly evolving technologies and market dynamics ensure that stasis or inertia are certain to result in obsolescence.

The importance of innovation as the key driver of sustained success has been well documented in the marketing and hospitality literature. Hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly (Tidd, Bessant and Pavitt, 2005).

Examples of ongoing innovations in hotels

Indian software provider HMS InfoTech, which focuses on developing innovative solutions for the hospitality and travel sector, boasts an all-inclusive offering that is taking the hotel industry by storm, called the 'Hotelogix' hotel management system - a simple, easily adaptable cloud-based property management solution (PMS) already active in more than 30 countries around the world.

The Hyatt, meanwhile, offers hypo-allergenic rooms, providing comfort for asthma sufferers thanks to a medical air purifier.

There are numerous examples of technology driving innovation in hotels, not least in the field of eco-design. From wireless thermostats that save energy and costs by automatically adjusting room temperature when someone leaves or enters, to adopting electronic communications instead of using vast reams of paper, eco-friendly technology and designs are ever-increasingly coming to the force.

The Aria Resort in Las Vegas boasts cutting edge architecture from leading architects Pelli Clarke Pelli, with all 4,004 guestrooms enjoying substantial natural light thanks to panoramic floor-to-ceiling windows, Aria has received LEED Gold Certification from the US Green Building Council, as well as the highest ...