In Leading Change, Kotter (1996) outlines eight critical factors for organizational success—from establishing an extraordinary urgency sense, to crafting short-term wins, to bringing a change in the culture. The process of escalating the urgency for the need for organizational change is toughest of the 8-Step Process. Urgency is required in episodic change in spurts. Episodic change focuses on a sole big issue for example, major restructuring, IT integration, acquisition, launch of new product, and growing revenue. Urgency must be at the heart of a successful organization and over time, it must be sustained. However, there are certain obstacles while ...