CHANGE MANAGEMENT

Managing Change in Organisation

Table of Contents

Introduction3

Discussion3

Task 15

Business functions6

Competitor Analysis8

Change management - Marketing Plan8

Marketing Mix10

Task 212

Factors in making Change Management an essential business process12

External Factors12

Internal Factors12

Effective Management Planning in Change Management14

Task 317

Task 418

Conclusion20

References21

Change Management - Debenhams PLC

Introduction

Marketing and management philosophies have been helping organizations create strategies and plans which have been tested in theory and hence are applicable on real life situations. These management philosophies can only be defined as a set of ideas that make up the best management practices, and can thus be standardized for others. Although these standard practices cannot cater to every organization out there, they have a true enough affect if the theory is correct. In this paper, I will be analyzing and identifying the change management factors in the UK retail chain Debenhams PLC. It operates mainly in the U.K and Ireland, but has many franchise stores operating around the world. IT is also trying to establish itself as an internationally recognized brand, thus I will be examining its operations management and the changes that it aims to do in the near future as per its operations and strategic management (Stevenson, 2008).

 

Discussion

Debenhams is a public organization that is considered to be one of the U'K's beloved chain stores. Debenhams has been recognized as continuing its operation for a long time in retailing goods and clothing sector. Debenhams has approximately 100 stores operating only within the United Kingdom, while Debenhams stores have presence all over the world; the most recent opening was recorded in Pakistan's commercial hub Karachi. Due to the annual sales of Debenhams which is approximately 1.3 billion pounds, has helped company to be among the top five retailers of United Kingdom. Debenhams was established in the year of 1778 and continued to operate independently until the 80's, when a hostile takeover by the Burton group changed its face.

However, the company was soon “demerged” from Burton group, who changed their name to Arcadia instead. Subsequently, the now independent Debenhams is led by the renowned CEO Terry Green, under whose leadership Debenhams has performed well. Debenhams has been selling clothing along with several accessories in its different departments. The most important departments or one can say their specialty are health and beauty, wedding services, young fashion, women and men's wear, food services, Christmas, fashion accessories, home and children. Debenhams also provides online shopping facility, which for the past few years has been used by many customers to make purchase of the available products (Debenhams PLC).

Task 1

Change Management - Identifying change

In order to understand how far Debenhams has come in terms of change in management practices, a strategic analysis will be conducted henceforth. Debenhams has been around for such a long time that whenever change occurs, it is on a level that is easily recognizable. However, Debenhams has hesitated in taking the initiative to make innovations within their corporate culture for a certain period of time which may have hurt its chances in the long run. Below is a strategic analysis of the organization (Newstrom ...