CASE STUDY: FOOTBALL

Case Study: Football



Case Study: Football

Introduction

To be an effective seller, you must be aware of factors that contribute to the changing market value of the item you wish to sell. One measure of a valuable item is its authenticity. Sure, replicas can be easily bought anywhere, but only Authentic Football Helmets, especially the limited edition ones can fetch higher prices. Another factor is whether these items, such as Pro Football Helmets, bear the autographs of football legends like Joe Montana or Randy White. On the other hand, timing is also an important factor you need to consider as an effective seller. For instance, the market value of a particular collectible item will increase around the same time that a player has been inducted in the hall of fame or when a popular one has recently died. For avid collectors, Ebay has remained as the most popular venue through which members from all over the world can buy and sell various items through a bidding system which guarantees profits for the seller. If you already have a sizable collection which includes valuable football memorabilia, and you wish to sell some of these, you may consider doing so through Ebay. Here are five easy steps to help you effectively sell your football memorabilia online.

Analysis

If you don't have one yet, the first thing you need to do is create an Ebay member account. It is free and easy to use, and only requires a credit card. In coming up with a username, consider something related to football to help prospective buyers relate to the nature of the items for sale. If you only wish to sell a few collectibles, a simple account would do. However, if you have a lot of items for sale, consider creating an online store where you can better showcase your “wares”. It is a good idea to create an online store because these are better able to share information that are otherwise unavailable in simple listings.

Step 2.

Draft good descriptions of your items. Most Ebay buyers only have limited time to check on individual item descriptions as they jump from one item to another. Thus, it is important to describe each item accurately and concisely. Furthermore, you must use standard terms so that the readers will know you are a legitimate and experienced seller. For instance, clearly state if the items are original Pro Football Helmets or if those are limited edition Ridell helmets. Finally, do not forget to check for grammar and syntax errors before listing the item.

Step 3.

Nothing sells an item faster than a set of good photographs. Conversely, nothing turns off a potential buyer faster than badly taken ones. Aside from an impressive description, excellent images will help you better sell items because they provide information about the item at a glance. You can either have a professional photographer take pictures of the memorabilia for sale or do it yourself. In taking good photographs, you must identify certain areas of the house where the ...