CASE STUDY ANALYSIS

Case Study Analysis: Strategic Management

Case Study Analysis: Zhujiang Strategic Management

Company Profile

Basis

Guangzhou Zhujiang Iron and Steel Co., Ltd. (Zhujiang Iron and Steel) in May 1993 approved the establishment of State Economic and Trade Commission, Guangdong Province, Guangzhou City, focusing on the development of large-scale industrial sector (Huang, 2007, 1). Guangzhou Iron and Steel Enterprise Group, is one of the main body, in the first 90 years with the introduction of an internationally advanced level of metallurgical thin slab casting and rolling production line (referred to as CSP line) businesses. In March 1997, it was approved by the State Council, Zhujiang Iron and Steel Works as a national "95" key construction project. From August 1997 it commences its first phase of the Pearl River Steel (design capacity of 100 million metric tons/year).

The main equipment in Zhujiang Steel, which was mainly imported from Germany, Italy, Japan and others, consists of 2 sets, 1 set of 150 VOD, another set of thin slab (50 mm thick continuous caster, 1 set of thin slab (45-65 thick) continuous caster with LCR, 2 sets of tunnel furnaces, 1 set of 6stand continuous rolling mill (equipped with its automation system and auxiliary devices). Among the existing continuous rolling mills, Zhujiang Steel has the advantages over other similar mills in China in overall equipment level and profile & flatness control, which enables it to produce cleaner liquid steel and therefore higher quality strips coils (Huang, 2007, 2).

Mission Statement

The mission statement of the company is:

“The ultimate goal of Guangzhou Zhujiang Iron & Steel Co. Ltd is to create value for their customers. According to their perspective of value creation is that it is to develop such enterprise innovative managerial management, develop systems for corporate governance, and implement value creation strategy which is for their employees and customers”.

Greater response to customer's present & future needs.

Focus on productivity and Quality.

Facing Challenges of free Market Economy.

Ensuring higher rate of return on invested capital.

Developing Human resource and motivating employee's through. Empowerment and hard consequences.

Safe Working and Environment friendly conditions.

Minimizing process wastages, rejections and recycling wastes.

Good Governance.

Vision Statement

Vision statement of the company is: “To become one of the leading iron and steel company in south Asia committed to striving hard to provide stake holders with quality products through innovative and cost effective manner in accordance to environmental conditions”.

Company Address

Guangzhou Jiahe Street, Crane Dragon Group, 740th, Office Building Three BuildingsTel: 020-37618483 37636897 Fax: 020-37618365 E-mail:beike_gd@126.com  

No of Employees

Guangzhou Zhujiang Iron & Steel Co. Ltd has a 1519 number of technologists working on their engineering series, among them 223 are senior engineers, and 1018 are normal experienced engineers.

Company Production

Production capacity of the company is 2mt/a crude steel, 1.8mt/a hot rolled coils, and its Main products are high quality carbon structural steels, low alloy structural steels, deep drawing steels, pipe steels, high strength automotive steels, steel plates for gas cylinder, container steels, corrosion proof steels for railways, and checked plates (Huang, 2007, 3). Zhujiang steel, are equipped with a complete production, supply and sales system, quality control and inspection system. They are also equipped with R&D system and after sale system. Strong technical forces enable them to guarantee high quality products; carries out development and production according to special requirements form the customers.

Macro Analysis

Political

Political factors mainly include the policies which affects the organization's working ...