Case Study 1 - Global Marketing Strategies

Intel - Identifying global marketing strategies

Case Study 1 - Global Marketing Strategies

Intel - Identifying global marketing strategies

Introduction

Intel, a growing company ranked fifth largest, is a valuable brand driving the biggest market of computer processors worldwide. Intel has been able to acquire a competitive position in the market through the production of great and efficient microprocessors, chips and software over a long period of time. Intel aims to grow every day by coming up with innovative products on a regular basis. The company launched a strategy for identifying new customers and venturing into the new markets in 2006 and made a commitment to expand its global presence. It wishes to expand its focus to consumer electronics and healthcare also. Intel has been able to mark its presence globally and has been venturing into new markets lately. By doing this, it has been able to gain a large customer base which is satisfied, with the products made at Intel and these customers have now become loyalty customers for Intel. Whenever, a customer knows that the processor is made at Intel, he is satisfied enough and buys the product because of high reliability and quality performance of the product.

As customers want good technological systems at lower prices, Intel has been coming up with strategies to introduce new products and variety of chips to offer customers with lower prices, quality and innovative products. The global strategy at Intel involves bringing about different software and making them work on a single platform which provides accessibility and easiness to the people. This strategy aims to gain a large market share globally, thus increasing profits and global sales. The vision is to provide an easy-to-use interface for customers by offering them with exciting and low priced products with high levels of reliability, quality and efficiency.

Discussion

Developing a global strategy

The life of an organization depends upon the strategies chosen to drive the organization through the ladders of success. A business strategy is the basis on which the whole organization runs and this strategy must be in accordance with the changing business needs, the evolving world and customer demands. Intel has been a leader in the computer industry for almost three decades. However, with innovations in the mobile phones market, growth of Intel has been affected as people have been shifting to mobile phone technology devices. For this reason, Intel has been trying to develop a strategy of collaborating with various mobile phone manufacturers to lend its chips and software to these manufacturers.

It has been observed that there is an increasing demand of laptop as compared to the desktops. The products produced by Intel are a part of the consumer purchase therefore, Intel has to make and build its strategic relationships with electronic firms like Sony, Dell, Toshiba etc. The idea is to provide these electronic companies which produce laptops and mobile phones with chips and software. These are a part of a complete solution for the customer which satisfies the customers ...