Case Assignment: Electronic and Mobile Commerce

Case Assignment: Electronic and Mobile Commerce

Introduction

A business today lacking in online presence through the lack of integrated electronic and mobile commerce capabilities, is predominantly losing a major proportion of their potential sales. The addition of E-commerce and M-commerce infrastructure to conventional business scenario have changed significantly the dynamics of how businesses used to be conducted and how consumers used to purchase. The commerce landscape is significantly changed and it is about time that businesses who are yet to make an online presence make it now.

Discussion

This electronic revolution which is among the two biggest revolutions; they being industrial and electronic revolution, predominantly transformed our society from mechanical-based to electronic-based. Now, we are embracing network revolution which facilitates seamless flow of information across various distant parts of the world. Face to face transactions has now taken a backseat and electronic media to facilitate transactions have become integral to majority of businesses for decades now.

Public has now become electronic commerce and mobile commerce conscious, thereby increasingly relying on internet and smart phone technology to make their purchases. This trend is anticipated to increase and penetrate in almost all the classes and it is because of this that this is the time; remaining businesses should start to focus on creating online presence. As far as the steps that are required by the businesses to create successful online presence are concerned, concrete and precise specifications of the business models imperative to trigger successful through the implementation of electronic and mobile commerce remains vague, but yet there are various commerce alternatives from which businesses are required to embrace so as to enter into the online world which has become a major platform facilitating online shopping and transactions.

E-shop is the primary approach that may instill increased demand for any businesses' offering through investing low cost in the infrastructure. This will provide the business with online global presence in addition to significant cost reduction in promotional activities and sales. Infrastructure supporting E-procurement should also be implemented for it grants any business with wider choice spectrum in case of suppliers, thereby leading to lowered cost, improved delivery and better quality. Furthermore, E-mail and instant messaging are the cheapest approaches to initiating the move towards implementing full-fledged electronic and mobile commerce infrastructure. Navigational aids, wireless coupons and location specific transactions are the options that should be exploited by the business entering into the electronic world. ...