CASE ANALYSIS SUMMARY

Case Analysis Summary

Case Analysis Summary

The case analysis of Amazon.com suggests that the approach of diversification amazon.com paid rich dividends contrary to the outlook that the company lost its center on its core business of selling books. In my opinion, the strategy of diversification is quite successful, as Amazon.com is the place to find and discover anything you want to buy online. Today, millions of people in over 220 countries have made them the leading online shopping website. They have the momentum of Earth's largest selection of products, including free e-card, online auctions, and millions of books, CDs, Videos, DVD, ...