CASE ANALYSIS AMAZON.COM-2007

Case Analysis Amazon.com- 2007



Case Analysis Amazon com

(1) Do you believe Amazon.com's strategy can cause it to become to diversified and lose focus on it core (main business) of selling books? Yes/ No Explain - please expand on your answers,

The case analysis of Amazon.com suggests that the strategy of diversification amazon.com paid rich dividends contrary to the view that the company lost its focus on its core business of selling books. In my opinion, the strategy of diversification is quite successful, as Amazon.com is the place to find and discover anything you want to buy online. Today, millions of ...