CASE ANALYSIS

Case Analysis



Case Analysis

Case 1: Carnival Cruise Lines

Due to the advent of these faster and more economical airlines the demand for cruise-line has decreased drastically, and in order to survive in the industry cruise lines were bound to respond to the changes that created an entirely new market by making sea travel available to the middle class also that is through low priced cruises. Carnival cruise lines responded to these environmental changes occurring globally in various ways. They offer a broad range of classes of service, themes and destinations. Carnival cruise cater to both low income groups and high income groups by offering shorter cruises for people suffering due to economic recessions, and longer cruises for customers who want to explore much more interesting destinations.

Flagging the ships in countries like Panama, Liberia or Mongolia due to the stumpy duties, and less strict employment practices necessary by the laws of the countries. Destinations such as Alaska are season seasonal favorite due to the harsh weather in winters where as the year round busy and preferred locations are Bahamas, Caribbean and Island of Hawaii.

Provided that significant customers in the income bracket of ($20,000-$60,000 per annum) have still not availed a cruise, the chief duty of the industry of cruise lines is to market their services offered globally. Furthermore, marketing the much attractive services offered during various cruises lines across the urbanized countries and specific emerging countries, carnival cruise lines have the option of incorporating with travel agents and foreign airlines so to get tourists from other countries for their cruises.

Carnival cruise lines should put in investment for research and development so as to persistently lessen the impact on the environment caused by the ships operating in the oceans. They should also design their international cruises in a way that balances current capacity or strive to acquire additional capacity by working with ports. Carnival cruise lines should take into account all of its stake holders whenever faced by a down turn so as to minimize the profits and operations.

Ethics of cruise lines is no doubt a complicated issue as those in favor also argue that decreased standards act as threats to both safety and environment. Also, that the lost taxes are to some extent indirectly offset by port duties and passenger expenditure, and that the taxes realized by developing countries are vital for their economies.

Case 2: Charles Martin in Uganda

Uganda's ...