Case Analysis

Case Analysis



DOCUMENT - 1

Summary of the article

1. Objective of the research

Objectives of the research are that it describes the importance of the Customer relationship management and business intelligence system. In this paper it also describes how it was useful to develop new strategies and also include a case study on Fingerhut Inc how it was and after implementing customer relationship management and business intelligence systems help to increase the customer satisfaction and productivity of the business,

2. Research methodology

The methodology in this paper used was that the writer has used Fingerhut Inc in this paper analyzing the current situation of the company and the strategies they were focusing at, and how change was appeared in the productivity after implementing CRM and BI systems. Many cases were used in this paper which includes price discrimination effects, switching costs and data mining tools.

3. Research findings

In this research a set of analysis functions in the form of reports, graphs and tables that allow dynamic and interactive to analyze and anticipate the market for Fingerhut. This offer CRM / BI is a key solution to assist decision makers during the vital phase of education in the process of decision making.

Proposed mode SaaS (Software as a Service) without the constraints of hardware or software. Users can view and query data from the company that affect them without using expensive software and restrictive. Sales statistics, budget monitoring tables, project management or simple schedules, access your information immediately via a simple Internet browser. This was the key features used by the Fingerhut and how they develop themselves.

The report also describes that business intelligence solution enables a prediction of the future in making decision analysis calculated based on scenarios based on different assumptions, then keeping the results for future comparisons. It simplifies the specific situations such as predictive analysis, budget and schedule. It proved a major effect in the productivity of the Fingerhut.

Price Discrimination

The price discrimination refers to the modulation agent to price its offering based on known or assumed characteristics of the application.

Conventionally, there are three types of price discrimination based on the information available to the officer discriminator:

First type of discrimination, or perfect price discrimination: the agent knows the propensity to pay of each officer and offered him exactly the maximum price he is willing to pay.

Second type of discrimination: the agent knows a characteristic of potential customers imperfectly related to their propensity to pay. It offers a menu of prices depending on the terms of this characteristic.

Third type of discrimination: the agent knows or can infer the distribution in the population of a characteristic related to willingness to pay. It offers a menu of couples (quality, price) for the potential customer self-select.

Real Example

Nowadays many companies are using price discrimination strategy to gain high profits by selling products. Mostly many retailers are using this strategy for example in a Gift shop a customer enters what the salesman do is he analyzes the customer, observes how he is ...