Capstone Project



Abstract

This research proposal aims at undertaking the various aspects of the publically traded company, its strategies, financial performance, goals, strengths and opportunities and its ethical responsibilities. Moreover, the paper discusses the relevant strategies that a publicly traded company follows as well the social responsibility it has towards the society.

Contents

Introduction1

Analysis of Company's Mission and Vision Statement1

Evaluate how well the company lives out its mission and vision statement2

Strategic goals link to the company's mission and vision.4

Financial performance5

Net income attributable to shareowners of The Coca-Cola Company5

Total Assets5

ROE5

Competitive and Marketing analysis6

Strengths6

Opportunities7

Application of appropriate strategy7

Detailed Scenario involving acquisition8

Who the Acquisition would involve9

Market Conditions9

Type of strategy9

Friendly Takeovers10

Determination of Appropriate Rewards10

Monetary rewards10

Perquisites10

Training and Development11

Autonomy and empowerment11

Flexibility11

Justification of selection11

Company's strategy supporting ethical behavior12

Ethical Compliance12

Conclusion13

Capstone Project

Introduction

The publically traded company that is selected for this assignment is Coca Cola. It is an American Beverage company that is operating globally. Coca Cola is the producers, retailers and marketers of non alcoholic drinks, juices and water. Headquarters of Coca Cola is in Atlanta, Georgia. It was founded in 1892 by John Pemberton and Asa Griggs Candler.

It is the world's leading beverage company with 3500 products worldwide. The company operates in 200 countries successfully and is celebrating 127 years of its happiness. The company's portfolio 16 billion dollar brands and is looking forward for further growth.

Analysis of Company's Mission and Vision Statement

The Coca Cola Company has a mission which states that it wants a refreshing world, inspire moments of optimism and happiness, and create value and make a difference. These points show what kind of attitude the company will have throughout its existence and what are the aspirations it has over the life of the company.

In its vision, it states that the Coca Cola Company wants to create the best working experience for its employees. Company has aimed to provide the world with high quality drinks that will refresh the world. It wants to have good partners, along with whom it can create a difference for the planet and the races existing on it. Coca Cola aims to be a profitable company who can provide higher returns to its investors. In terms of efficiency and growth, it aspires to be a leading beverage company on the planet.

Evaluate how well the company lives out its mission and vision statement

Company has lived out its mission to the optimum. It has a mission to refresh the world and so it does. The company has penetrated into 200 markets globally and has a portfolio of more than 500 sparkling and still products. They are the best providers of frizzy drinks, instant coffees, juices and juice drinks. They have the biggest distribution channels due to which it is easily accessible to customers all around the globe.

When it comes to be an inspirational source, the company has taken several measures to be socially responsible towards the planet. They have worked substantially work to increase economic growth. The company ha surely made a difference by supporting world cause and now ranks to be one of the ...