CADBURY SUPERIOR CHOCOLATE

Cadbury Superior Chocolate in Qatar



Cadbury Superior Chocolate in Qatar

Introduction

The launch of a new product or service requires planning and perseverance. Success means that the product can meet the needs of consumers must have a satisfactory performance, and produce profits. As much as developing a marketing strategy, if the product is good enough, chances of success are limited. The market is what determines whether a product is acceptable or not. The timing to launch a product depends on external and internal factors. Internal factors include having the company introduced an efficient logistics and distribution, have a trained group of sellers and a flexible marketing plan that includes all elements necessary for success. Properly selected market means to know people who may eventually purchase the product or service and when they will. This paper will highlight the brand extension strategy of Cadbury that is going to be launched in the Qatar named as Cadbury Superior Chocolate. The paper will give the marketing procedure to how to launch the Cadbury Superior Chocolate in Qatar.

Situational analysis

The mass consumer market is highly competitive with products search local and imported production. When discussing the demand for chocolate in Qatar, we speak of a highly competitive market, with clear and aggressive players. The entrance to the free trade agreement with the countries can affect this business to either enter new competitors or changes in production and distribution points, looking for improvements in pricing and competitive advantages would make Cadbury Superior Chocolate a tougher competition. The natural surroundings we reside are very unpredictable. All associations have advised interior flaws and power; however, the out-of-doors globe will additionally have a foremost influence on the “Cadbury Superior Chocolate” upcoming opportunities. The PEST analysis is considerably liked trading administration device and procedure of analyzing the numerous, distinct external components influencing an organization (Daniels, Radebaugh & Sullivan 2011, 253).

Trends in market

Cadbury Superior Chocolate offers the benefits of improved price-earnings ratio, achieving better performance in this products and mix with consumption aggregates been incorporated to competing brands seeking competitive advantage by providing the best product at the best price. The current market has a tendency to eat foods that provide vitamins and minerals to support the family. In the case, of the Cadbury Superior Chocolate market is the same. There is a tendency for Cadbury Superior Chocolate to provide more nutrients and key components recommended by physicians and institutions. Awareness in those who exercised at home purchases (68% women, according to the consumer survey of Chocolate producers) plays a vital role when selecting the brand to buy, looking for a product that provides quality, nutritional value and taste (as consumer survey 28% consumed a certain brand for quality, 23% for its nutritional value and 19% by taste) (Vaara, 2004, pp. 1-35).

Competition

The Cadbury Superior Chocolate market is segmented into the Qatar. The Cadbury Superior Chocolate segment is targeting its product at the mass level. It tends to increase with decreasing socioeconomic status. No matter how successful a product is there will come ...