Marketing

Marketing

Introduction

According to market survey, breakfast cereal market has started to boom with a growth of 6% between the years 1995-1999. The average growth every year is recorded as 3.7% (Miller, 1998). In this consideration, Cadbury must launch breakfast cereal (Konrad, 1999).

Step 1: Establish overall strategy or Objectives

The objectives include corporate objectives and marketing strategies. Cadbury's has chocolate aimed at children, 16-25year old, 25+, males and females. The products offered by Cadbury's come in many different sizes, the sizes are dependent on the market they are aimed at. The main objective is to encourage healthy and energy food in breakfast which is ...