BY SOCIAL MEDIA

How Television is Being Impacted by Social Media

How Television is Being Impacted by Social Media

Introduction

Today, technology, especially the internet has provided with a viral platform to socialize, and formulate distinct relationships. Every day thousands of sites talk about the influence that Social Media is having on our society. Social network or networking entails, a computerized or technical platform provided to almost all individuals having internet at their disposal, to connect and socialize with the network, group or acquaintances of their choice. This social networking is executed mainly on websites having their respective domain (Giles & Nielsen, 2001).

In the social world of TV, as the experts call the relationship of television with social networking, television channels and officials, are heading for a new way of working. For channels, it becomes a mechanism to promote programs in order to attract audience to contribute to the rating of certain spaces. Ecuavisa public message sent tweets, 140 characters maximum-reviewing 'School Famous' at different times of the broadcast. It served to inform viewers the details of production and capitalize on the viewer's attention that led to audience or paid phone messages. The details of the production of 'so we' broadcast on the Twitter account of the program or its presenters, has helped maintain the expectation of the audience before the start of the third season, which begins next week. The news sent information holders in progress, to be broadcast in prime time, to hold captive audience looking for news and eventually can become hearing. Something unlikely if one takes into account studies conducted in Spain who say that social networks only contribute 1% of hearing, but instead, its usefulness in establishing lines of communication and loyalty with viewers (Nielsen, 2011).

In this way also passes the loyalty of credibility. Social action in the TV requires on the part of the channels and those working within the same journalistic requirement that must prevail in any media. The slightest inaccuracy or spelling becomes not only protest but public ridicule. Last week, for example, a television reporter broadcast a statement on his Twitter account (Mishne & Glance, 2006).

The data is not checked on the whereabouts of two missing teenagers unleashed in Quito complaints protests and taunts forcing the journalist to acknowledge their error. If no hearing is harvested or lost credibility, social TV can open an interesting field of advertising that is just exploding in the country. The advertising is the promotion Tcommerce can do celebrities from his Twitter account. The ability to influence in this world of spontaneous conversations has unpredictable values. A statement-or-tweet of a celebrity ranges from 50 cents up to $ 9,000 paid to Kim Kardashian to promote a product in your Twitter account. In our environment, the ability to influence the followers of certain characters is beginning to show. It is not uncommon to find the Twitter account of a television where lunch or the site where he attended a personalized diet. This is indirect ...