SOCIAL MEDIA & NETWORKING

Social Media & Networking

Table of Contents

Introduction1

Research Proposal2

Background2

Research objectives3

Research approach and method3

Significance of the research6

References8

Effect and Impact of Information Technology and Social Media in the Enterprise

Introduction

During the past few years, the world has seen a massive increase in the usage of social networks or virtual communities, and a few of these virtual communities are the websites with the most amount of traffic on the internet. This boom in the use of the social networks has created a huge impact on the world overall, also on the enterprise, because the enterprise can use this medium to market their products in a better way and develop a better relationship with their customers (Albrinck et.al, 2008, pp. 63). This type of networking could be very beneficial for the organizations, because this would help companies utilize the “word of mouth” method of marketing.

This report would analyze the impact of social networks and media on the enterprise, and the opportunities and the challenges that they possess.

Research Proposal

Background

Social networking has greatly contributed towards the development of both professional individuals and enterprises around the globe. It is at present potential for a person to be just as effective in disseminating information, both convincing and damaging, regarding an establishment as it is for a large corporation to encourage itself. The social networking appropriates the immediate and comfortable dispersion of information, but these communication channels are in part enabled by social networking (Achrol & Kotler, 2009, pp. 146). The elements of the infrastructure comprising social networking are core/technological, competitive/commercial, political/regulatory, and social. In today's consumer-driven market, where telemarketing is not acceptable to users and more than email marketing resolved by reading or blocked by spam filters. It became difficult for consumers of probability.

In the recent past, the management used to have limited paths through which they could have reached their stakeholders, including the employees, supply chains and customers (Bain, 2007, pp. 99). If a management selected a certain medium for communicating with any of these, he had to choose between a number of different networks, timeslots, and dates, many of which could have proved unsuitable for the desired message or the target audience.

Research objectives

The problem at hand is to determine effect of social media and information technology in the enterprise. The research aims to achieve three main objectives as follows:

To garner data on social media and networking and information technology. The purpose of this research is to study the perception of social networking for the enterprises, and the value that social media and information technology hold for a management with particular regards to corporate governance, security and intellectual compliance.

To understand the mechanism through which enterprise and organization can adopt and implant strategies that ensure effective integration of social media and networking with its present range of information resources and systems.

To come up with a database that can help the enterprise in utilizing social media as a helpful tool for the overall management decision-making in ways that contribute to its various strategic ...