Business Strategy of McDonalds

Business Strategy of McDonalds

Introduction

In the competitive era of technology and globalization, the globe has considerably become smaller. Every business is working hard to achieve its goals and maintain a stable position in the industry. Similarly, the fast food industry progress unabated throughout the world, McDonald's has achieved it all over the world. Today the "Big Mac" hamburger of the company is the most famous triumphs in the five continents and has become a common point on the planet. The following essay is the analysis of the strategies of McDonalds that has helped it to attain the peaks of success.

Discussions

Company History and Profile

Mc Donald's is an American company that has made the leap and has left their home market (USA) to conquer the world with its quality. It is the most profitable fast food chain in the world. Obviously, the secret of success is to offer an unbeatable price-quality ratio. (www.mcdonalds.com)

Business Strategy of McDonalds

To achieve the mission and values of the company, McDonalds has established effective business strategies. McDonalds is constantly keeping a check over its production line to ensure the highest quality of products that are served to millions of customers every day. (Edstrom, Galbraith.1977)

In 1999, McDonald's led the world market catering to the strong brand equity and total sales of $ 35 billion from more than 25 thousand McDonald's restaurants. Over the past 10 years the company has increased its sales on yearly basis an average of 8%, and the rate of return on its shares up 20%.

McDonald's has developed uniform standards of cooking, technology, equipment, marketing strategies, programs, staff training, maintenance, procedures and institutions of choice of location of the supply chain. These standards apply in all restaurants of the company in any country in the world. In the future, the corporation sees itself as ...