Business Strategy Analysis

Business Strategy Analysis

Background of Company

ZAP corporation is based on manufacturing, designing and marketing electric bicycles, motorcycles, scooters, and other short-range electric transportation products. ZAP originated its operation with producing electric automobiles. It started selling its electrically powered bikes through auto dealerships and initiated selling its electrically powered bikes through auto dealerships and started offering products through catalogs. It improves with passage of time and it contracted with Dantroh Japan over manufacturing and distribution agreements. It also modified its distribution system and enters into digital marketing and stock directly to the public through internet. It also expands its operation and ...