BUSINESS SKILLS

Business Skills for e-commerce



TASK -1: Demonstrating an Understanding of an e-Commerce Organisation1

Introduction1

Products1

Services1

Geographical Expansion2

TASK-1: P1. 1 Core Business Functions of an Organisation2

Business Functions2

Browsing2

Searching3

Review and content3

Personalization and Recommendations3

Availability and fulfilment3

1-Click technology4

Return Policy4

Online business to consumer transactions4

Transaction Processing System5

Buying Process5

Marketing and Selling Process5

TASK-1: P1. 2 Aims, Structure, and Stakeholders of the Organisation6

Aims and Objectives6

Organisational Structure7

Stakeholders7

Identification8

Satisfaction8

Objectives9

TASK -2: Demonstrating the Impacts of e-Commerce10

TASK-2: P2. 1 Global impact on Business10

Impact of e-Commerce on Business10

Challenge of new technology10

Security issues11

Implications and Impacts of dealing with customers on-line11

Creating new distribution channels11

Greater competition11

Challenge to monopoly power12

Retraining of staff12

Lower overheads12

New selling chains12

Legislation13

TASK-2: P2. 2 Global impact on Society13

Impact of e-Commerce on Consumers13

Online sales13

Direct communication with customers14

Greater choice15

Lower prices16

Availability of new products16

Global markets16

New marketing models17

On-line advertising18

TASK -3: Demonstrating e-Commerce using Google20

TASK-3: P3. 1: Opportunities for the Organisation20

Benefits of e-commerce20

Media Channel20

Direct Link20

The dynamic and static Customer20

Globally available21

Digital Nature21

Traceability and Measurability21

TASK-3: P3. 2: e-Commerce System of the Organisation21

eBay e-Commerce System21

Payment systems21

Delivery22

Customer service22

Website layout22

TASK-3: P3. 3: Financial Implications of the Organisation22

Financial implications22

TASK-3: P3. 4: e-Commerce Solutions for the Organisation23

Key processes and Technology23

Distribution channels23

Security24

TASK-3: P3. 5: Suitability of e-Commerce Solutions24

Recommendations25

Conclusion25

References27

Business Skills for e-commerce

TASK -1: Demonstrating an Understanding of an e-Commerce Organisation

Introduction

Amazon is one of the biggest organisations in the world of e-commerce. Amazon was launched as an e-commerce website in 1995. It offers the customers a virtual experience of shopping with high quality customer services and values. Amazon is considered as a technology leader of e-commerce because of its innovative services of personalized shopping, easy to use searching, browsing, and one click ordering

Products

It is the retailer of several products that include books, videos and music DVDs, and games. It plans to offer a wider range of products in future (Schafer et al., 2001).

Services

Amazon provides a variety of services including web based books, calendar, reminder, and virtual database technology. It is merged with few organisations such as; PlanetAll the Sage Enterprises, Inc., the Junglee Corp. that allows the customer to access products sold by other merchants. This feature help expanding the market and Amazon plans to continue relationship with this kind of service providers (Schafer et al., 2001).

Geographical Expansion

Amazon is continuously expanding its business. It acquired three companies in UK and Germany. These companies launched their businesses under the brand name of Amazon to access the potential customer.

TASK-1: P1. 1 Core Business Functions of an Organisation

Business Functions

The business functions and operations are quite simple, the customer enters the website can search for books, games etc, order the products, register for some personalized services, check order status and bucket as well as review posts. The Amazon's business functions consists of the key components including Browsing Searching, Review and content, Personalization and recommendations, Secure Payment with Credit Card, Availability and fulfilment, 1-Click technology, and Return Policy (Amazon, 2000).

Browsing

Browsing is the main functions as it enables the customer to browse according to their subject areas and needs. Thus, Amazon offers the visitors a variety of features that are fashioned in a simple, user friendly and easy-to-use way in order to enhance the experience of product ...