Business Proposal

Business Proposal

The Dental Essence is a dentistry practice initiated by the three hygienists.  John, one of the hygienists, has initiated this business with the purpose of using the private practice years and gaining benefits from them through the model of his new business. John has a good forward-looking patient's base that will allow his new model of customer-centric business to grow and expand quickly into the loyal patient base. The facility of Dental Essence will offer its clients the cosmetic and general dentistry to the people living in Toronto, Canada. The clinic will offer the services of the cosmetic dentistry as well as the general dentistry.  The services regarding the cosmetic dentistry will include the veneers, teeth whitening, and gap removal while the general dentistry comprises fundamentally of fillings and cleaning services.  The clinic project that it will reach the expected profitability by the completion of first year of the clinic's services.

Mission

The mission statement of the Dental Essence is to facilitate the patients with the superior quality and finest dental care.  The dentistry facility has been established to maintain a satisfied customer base and attract potential customers seeking dentistry services.  By complying with the states maxim, all other operations and services of the Dental Essence will definitely fall into place.  The Dental Essence claims that the dentistry services that it provides will go beyond the customers' expectation.

Objectives

The major objectives of the Dental Essence Dentistry are to form such an organization which serves the primary goal of going beyond the expectations of its customers. In the initial year of operation, Dental Essence has the basic goal of increasing the client base by 30% every year with the help of its word of mouth advertisements and premium quality performance. It objectives also entail establishing such a dentistry practice which is capable of survive off its own cash flows eventually.

Market Segmentation

The Dental Essence will target two different customer groups as its potential customer segment:

Younger adults will be one of the potential groups which will have the people between the age ranges of 27-39 and will be those who are conscious regarding their outward look and appearance. This group will comprise of both females and males having an individual income of more than $45,000 per annum. Some of the potential groups to be targeted will be the professionals, and the large portion of this target segment will consist of those spouses who are-live-at-home and are not engaged in any sort of full time job. This segment of people will be more conscious about their appearance and will form a potential customer base for the cosmetic surgery as a way of improving and modifying their appearance.

Seniors is one of the potential groups of customers that will be targeted by the Clear Tooth. This particular group views the dental services as one of the safe ways for the improvement of the way they look. Most of the times, they prefer cosmetic dentistry instead of opting for plastic surgery. This is because it is seen as ...