BUSINESS PLAN - GRAPHIC DESIGN

Business Plan - Graphic Design

Table of Contents

SUMMARY4

BUSINESS OVERVIEW5

Introduction5

Current Position6

Competitive Advantage6

Growth Plan7

BUSINESS STRATEGY8

Tactics8

Strategic Issues8

Core Values9

MARKETING10

SWOT and Critical Success Factors10

Market Research11

Distributional Channels12

E-commerce and Technology13

Tactical Promotion Plan13

Creditability and Risk Reduction14

TEAM AND MANAGEMENT STRUCTURE15

Organizational Personnel15

Management System15

FINANCIAL BUDGETS AND FORECASTS16

Profit and Loss Forecast17

Cash flow Statements17

Figure 2: Cash flow Analysis17

Balance Sheet18

Business Ratios20

Break-even Analysis21

Figure 1: Breakeven Analysis21

Reference23

Appendix26

SUMMARY

This report provides an in depth analysis of the strategic marketing and financial aspects involved in the business planning. It presents a comprehensive insight into the business structure, its operations, executive biography, marketing and risk management and competitors' analysis required to formulate the feasibility report for starting a business.

The report is a detailed strategic and global management analysis with the basic aim of determining the factors that influence business planning. Furthermore, the paper critically analyzes the various aspects, departments and organizational factors that influenced the complete process of formulation and implementation of the business planning processes.

BUSINESS OVERVIEW

Introduction

The graphic design industry is rich in material wealth of society. The gradual increase in demand of graphics and designing in the various fields related to corporate world has increased its importance dramatically. The use of graphics and designing involves designing logos, websites, brochures and much more related to official work. (Howells & Bain, 2000)

Business proposition is a graphic designing company. There is a growing demand for graphic designing entities in the Untie Kingdom. This makes the market of “graphics and designing” extremely competent even though there is a lot of room for profits generation. In addition, the requirements for websites are on the rise as all small-scale organizations have started to enter the world of web-based marketing. (Horngren, 2002)

The purpose of this term paper is to present the finding of research on the developing of a business plan that supports the opening of a new graphics designing venue in the United Kingdom. The plan will cover marketing, CB analysis, break-even analysis and various processes related to planning for business feasibility. (Fusaro & Miller, 2002)

Current Position

The current position of the business is at the introductory phase as it has yet to be incorporated. The possibilities of prospering in the near future are very bright considering the fact that the market of graphics and designing is on the boom. Thus, starting a business in this field is expected to yield a lot of growth and profits. (Elliot & Elliot, 2003)

Competitive Advantage

There are various competitors in the market for graphics and designing. The field, as mentioned earlier, is on the boom that has pulled many new entrants in to the market, which has certainly caused the competition to rise. Apart from that, various large agencies have increased their services offering logo designing, website designing and various graphic works. Moreover, the other major competitors for business are the freelance designers that are typically one-man-show people. They operate from home and are strong competitors to any graphics and designing business. (Drury, 2003)

Despite the above-mentioned competitors, the business is expected to be successful as would be run by highly qualifies ...