GRAPHIC DESIGN

Graphic Design

Graphic Design

Part: 2

Introduction

The course of the study will focus on the role played by the graphic designers in the last two decades. The study will critically analyze the impact of graphic designs as a mean to persuade and induce people in the developed countries to buy more products than their basic needs. Charlotte and Peter Fiell have stated that graphic designs directly associated with the consumption patterns as the demand for a wider range of products and goods influenced by graphic designing as the product advertisements and packaging have an increasingly restricted and narrow window of opportunity to connect with the customer. During the past two decades, the world has become a global village and the technological advancements have revolutionized everything. The consumption patterns of the customers have been changed and, they are buying more products and goods compared to their actual needs. The graphic designs plays a pivotal role because they create and identity of the product and goods. The better the product appears in terms of its designing and packaging the greater the chances are for its higher consumption.

Discussion

The evolution of graphic designing as a powerful advertising tool has gained increasingly significant importance over the past two decades. The use of graphics for product designing and packaging is the most important phase of the new product development (Herbert 1998, Pp. 120-136). The primary rationale behind the ever increasing significance of graphic designs as a tool to influence the consumption pattern of customers is the fact that it makes the product more appealing and attractive to the customer. Graphic designs prominently contribute towards creating a difference among the products and it separates the products from that of customers and provide with an advantage over the competitors products.

Graphic Design as a Communication Medium

We are living in a world of sign and signals such as the red light at the red signal assert the drivers to stop. In the same way, graphic designing being used as an instrument to communicate with customers. Graphic design is not only a means of decoration, but also a communication tool that allows making visible your insight and your thoughts, giving them a form and manifestation, which is not ashamed to show to the world. After all art, designer - it is not just the ability to place certain items so as to create a good impression as a result of the viewer, as when you make a bouquet of flowers, and the ability to organize and submit to the reader a wealth of information. This is important as when creating a logo, and the development of any kind of printed material (Bill 2006, Pp. 129-145).

Today graphic design used in advertising as an importance tool and, it is also regarded as the most important part of the new product development. The use of graphic design allows companies to communicate their message to the customers. Means of graphic design are very visual messages of varying complexity and value from logo design to create a corporate identity, ...