BUSINESS PLAN

Business Plan of Blue Fish Restaurant

Executive Summary2

Objectives2

Mission Statement3

Vision Statement3

Company Description3

Location and Operation4

Services5

Menu5

Design of the Restaurant8

Market Analysis8

The Target Market8

Target Market Segment Strategy9

The Industry Competition10

Management of the Blue Fish10

Property and Ownership of the Company11

Estimated Number of the Customers11

Financial Analysis11

Exit Strategy12

References13

Business Plan of Blue Fish Restaurant

Executive Summary

The blue fish restaurant will be the best sea food restaurant, which will have most of the seafood items of Japanese cuisine. The restaurant will be located at the heart of London at Deans Street of London. The area is full of other restaurants, cafe and night clubs. The design of the restaurant will be the distinguishing mark of the restaurant and the interior of the Blue Fish will give a sense of the under-water world. The sitting arrangement of the restaurant will be cosy and comfortable where guest can enjoy the meals and deals with slow and soft background music.

The mission of the Blue Fish is to provide best of food to its guests and to be the leader in the industry by providing the best service and food quality. The potential target market of the Blue Fish will be tourists because the adjacent area is most of the time are filled with tourists. Other potential customers will be those who have refined taste in sea food and Japanese food. The initial financial forecasting suggested that the restaurant will need 80,000 pounds to meet all the expense in a month. The forecasted monthly turnover is around 270,000 pounds. So financially the project is feasible to initiate.

Objectives

The objective of the Blue Fish will be to provide quality of the food in a comfortable environment where customer feels delighted and happy. The key objective of the Blue Fish will be to provide higher than the usual customer service. Key important business objectives of Blue Fish are given below (for first three years).

•To keep the labour cost fewer than 30 percent of revenue

•To keep the cost of food between 30 percent to 35 percent

•To achieve 10 percent investment return in first three years and then 15 percent for next three years.

Mission Statement

The mission of the Blue Fish is to make the restaurant the first choice for guest to have food in a cosy environment. The key attribute of the mission statement is to provide the best quality of the food which not only ensure the unique test but also prove as a healthy diet.

Vision Statement

The vision of the Blue Fish to be number one among in the industry of similar competitors by providing the best social environment to the guest and by assuring the high quality of the food.

Company Description

Blue Fish will be a sea food restaurant which offers its products on moderate prices. It will be mid-sized casual restaurant whose speciality will be sea food products. It will offer a variety of fried fish, shrimp, oysters, stuffed blue crabs and chicken tenders. It will offer different size of its products ranging from single platter to the family sized ...