BUSINESS PLAN

A Business Plan for a Small Business Venture (Beverage Equipment Repair in the Food and Beverage Industry)

A Business Plan for a Small Business Venture (Beverage Equipment Repair in the Food and Beverage Industry)

A. Executive summary

The name of this Beverage Equipment Repair business will be “Beverage Equipment Repairers”. The Beverage Equipment Repairers is a new repairing company that will provide other business with beverage equipment installation and repairing services. The company will be located in New York, USA and it will function from a downtown office. The Beverage Equipment Repairers will be working as an independent agent for Coca-Cola or PepsiCo, providing local market service (Fountain Equipment Installation and Repair) in the Dallas TX area; along with servicing all local restaurants, bars, 7-Elevens, etc.

Beverage Equipment Repairers is a new business proposed by us. We work to be an established beverage equipment installation and repairing company in New York, USA, but wishes to open a larger-format printing company in the underserved market of the area. In addition to large-format repairing, Beverage Equipment Repairers will offer ancillary services such as basic layout/graphic engineering, packaging/shipping, and installation. (Berman 2000, 12-15)

B. Description of the Business

This plan is about building a small minority own family business, basically entering the beverage equipment installation and repair industry, maybe working as an independent agent for Coca-Cola or PepsiCo, providing local market service (Fountain Equipment Installation and Repair) in the Dallas TX area; along with servicing all local restaurants, bars, 7-Elevens, etc.

From beverage equipment installation and repair and arenas to trade shows and hospitals, large-format repairing is making a major impact for advertisers and organizations of all types. In recent years large-format repairing technology has advanced rapidly, offering customers greater capabilities, higher-quality, and more options.

C. Marketing

Beverage Equipment Repairers has developed a marketing plan that includes the following tactics:

A high-impact vehicle wrap for the company van, which will serve as a “mobile billboard” for the business and demonstrate our capabilities to prospective customers.

A glossy, four-color brochure promoting our services/capabilities.

A four-color sales sheet that can be used in direct mail campaigns, or left behind with potential clients.

A sustained (monthly) direct-mail campaign to prospective large-format repairing customers throughout New York. A reputable list broker has been identified, along with an area mail house that can prepare the mailings.

Sales calls to prospective customers, especially advertising agencies, retailers, hospitals, and other organizations that stand to benefit the most from our large-format repairing services.

A Web site with complete details about our capabilities and services, as well as a File Transfer Protocol (FTP) area where customers can download engineering templates for different types of projects, or upload their original art for our production department.

A Yellow Page advertisement.

A customer incentive program that provides a 10 percent discount off of a customer's first order.

Active membership in the local Chamber of Commerce.

Pricing

Repairing Beverage Equipment prices will vary, depending on the size and scope of the project, as well as factors such as shipping and installation. Beverage Equipment Repairers has prepared a conservative cost/profit estimate based on ...