BUSINESS PLAN

Cafe Coffee Business Plan

Cafe Coffee Business Plan3

Company Overview3

Company Ownership3

Mission, Vision and Culture3

Management & Operations4

Management Team4

Research & Development5

Physical Location6

Facilities6

Opportunity Analysis & Research6

Coffee Industry Analysis6

Business in Singapore7

Environmental Analysis9

Marketing Strategy & Plan11

Products12

Pricing12

Promotion12

Place13

Competitive Advantage13

Financial Analysis & Projections13

Start-up requirements14

Cash Flow Projections15

Balance Sheet Projections15

Income Statement Projections15

Breakeven Analysis15

Ratio Analysis16

Risks & Assumptions16

References.....................................................................................................................................19

Executive Summary

The reason for this study is to stretch the limits of our information by investigating some significant realities and methods that are obliged to understandable a business arrangement. In this paper, we have crafted a business plan for our "Cafe Coffee", the main role of articulating this business plan is to lure the business capitalist to put resources into our business activities. The vision of the organization is to be the best coffee house for the locals, tourists, business personnel and students. This business plan will be emulated by an engaging and sustainable return of more than 20 percent profit for our venture. This report encompasses SWOT analysis, business analysis, marketing mix, and ratio analysis of the business. The anticipated balance sheet and income statement is additionally put forth to give a complete viewpoint to our business plan.

Cafe Coffee Business Plan

Company Overview

Company Ownership

Café Coffee will be under the ownership of Yifan Wang, Yuchen Zhou, Zhao Wang, and Fen Hu. It will be a coffee place for coffee consumers to sit back and relax in a comfortable environment. It will cater the target market of major neighborhood in Singapore. It also plans to secure outlets and chains of café sometime later to cater maximum target market where they can reach out to their favorite café effortlessly. At the beginning of the stages, it will act as a sole proprietorship but in late stages it will pursue attract more investors in its business and subsequently corporate level operations will be implemented.

Mission, Vision and Culture

Vision statement

We want to be the best coffee place in the Singapore for the locals, tourists, business personnel and students. This will be accompanied by an attractive and supportable return of more than 20 percent return for our venture. Our primary focus will be on quality of the coffee at the best available price.

Mission statement

The company strives to provide the different needs of coffee devotees by serving the best quality desserts and beverages prepared with coffee.

Core beliefs and culture

Our core belief is to fulfill the consumers' needs by serving them with best atmosphere. The culture of adaptation is the key to success for our leading chains across the country and making people feel at home as soon as they enter the cafe. Our culture also provides motivation by providing best work environment to perform better.

Social responsibility commitment

The company will ensure its all business activities according to the environment and standard principles of the country to maintain social responsibility to take proper international initiatives.

Management & Operations

Management Team

Organizational Structure

The management of Café Coffee will hold its chain of command on every outlet of the café. Top management will take part in decisions making along with the owner of the ...