BUSINESS PLAN

Business Plan

Executive Summary1

Business Plan2

Business Profile2

Vision2

Corporate Objectives2

Short-term objectives2

Smart washing machine3

Smart Refrigerator3

Medium-term objectives4

Smart washing machine4

Smart Refrigerator5

Long-Term Objectives5

Market analysis5

SWOT Analysis6

Market opportunity6

Market Threats9

PESTEL Analysis9

Political and Legal Factor9

Economic Factors10

Social Factors10

Technological Factors10

Environmental Factors10

Market Structure11

Promotion and Advertising Strategy11

Internet Website11

Relations with customers11

Advertising through Press12

Sales and Marketing Strategy12

Sales Promotional Plan13

Operational Plan13

Premises14

Choice of Premises and Location14

Customer Services14

Equipment Needed14

Planning for Staff14

Finances and Forecasting15

Sales Forecast15

Income Statement16

Funds Required and Conditions17

Business Differentiation17

References18

Executive Summary

The company is going to operate in home appliance industry that will allow people to use efficient and innovative white goods. The company plans to implement differentiated features in its products like smart refrigerators and smart washing machines which will make the life of the people easy. The company will set up in New Zealand where the demands of consumer appliances products are increasing due to busy life of people. To launch a new company it is necessary to do planning before opening the company. Given below is the plan of the company which covers all the analysis related to marketing. Furthermore the plan also reflects financial forecast for the investors and simultaneously the plan also covers operations of the company. By following this plan it is expected that the company will flourish in future and the financials of the company will generate profit to the investors. Business Plan

This business plan is prepared for an investment with a start-up nature based in New Zealand. Hence the plan considers all factors from an initial phase for effective planning. (David, 2005, pp.40-45) and (Gregory, 2002, pp.5-7).

If the investors have already held some shares in the household appliances business sector, additional values may be added into this plan.

Business Profile

Vision

By devoting effort into the development and promotion of smart household appliances, we aim to transform people's lifestyle so that daily life can become more convenient, productive and enjoyable. We also aim to provide our customers with the best user experience that nowhere else can offer.

Corporate Objectives

The corporate objectives of the company are to become a household name as a competitor of other appliances making companies in New Zealand and globally. Moreover, the company aims to modify the products worldwide due to its quality. In addition to all the other objectives of the company are to become, the number one brand in New Zealand in the products in order to satisfy the wants and preferences of the customers.

Short-term objectives

There is a wide product range of household appliances, from washing machine, refrigerator to dishwasher, oven and microwave etc. As a start-up, our short-term objective in a three-year time period to focus on developing the most promising household appliances that will shine in the market. These are smart washing machine and smart refrigerator.

Smart washing machine

The biggest hassle of doing laundry is probably the physical labour required to load the machine at the start and do all the sorting after drying. In the short-term development period, we aim to develop a washing machine which is equipped with automatic loading function. A container platform with a weight sensor in its inner bottom is designed to locate ...