BUSINESS PLAN

Business plan for Low Calorie Beer



Executive Summaryi

Description of the business1

Mission and Objectives1

Business name2

Legal format2

Strategic plan2

Value Proposition3

Key external Drivers4

Demand determinants5

Marketing Plan6

Major Markets10

Production Summary11

Management Summary13

Capital Resources & Financial Plan16

Financial Plan & Statements17

Necessary Assumptions19

Income Statement20

Cash Flow21

Balance Sheet22

References24

Executive Summary

For this paper, we would be presenting a business for the product that we are planning to launch in the market. We are planning to launch a low calorie beer for people who are conscious about their health and diet plan. For this purpose, we would be describing our plans, our mission and objectives that we want to achieve. Other than that, since would introduce our brand name. In the coming heading, we would present the strategic plan that we would be following to introduce our product in the market. Marketing is an important aspect for any business. We would be presenting a detailed marketing plan that we would adopt and will try to sell the idea of the product in the market. We would be first describe our target market and its demographics and then introduce the four marketing Ps for our product. We would then be presenting the whole operation plan and how our product will be distributed in the market. Then comes the internal functions of our business. We would be discussing what human resource we would need for our project, what capital would be required, and furthermore, what would be our financial planning. By the end of the paper, we would have presented a detailed feasible plan for our product.

Business plan for Low Calorie Beer

Description of the business

As we go deeper in the spring and the summer approaching, there are increasing outdoor celebrations. Any reason is good to get together to eat and drink, whether in a traditional backyard barbecue or picnic in nature. All these delicious temptations undermine your efforts to lose weight or control your diet: every bite and every sip of your favorite soft drink usually come loaded with calories. However, that does not mean you should give them.

If you love beer, you have an excellent tool to not miss the party and at the same time, avoid gaining a few extra pounds: the beers calorie and low in alcohol (Pacific, 2003). Known in English as light beers, this type of beer contain a percent significantly less calories than regular beer (Solomo, 2003). So for all the people who are conscious about their diet, who want to hang out with friends, drink a couple of beer and get back to work without being drunk, get the ultimate taste and freshness in a beer, then we are providing the ultimate beer that would satisfy all those needs.

Mission and Objectives

Our business is targeting the ever-growing market of population who demands a beer that is low on calories and has the taste and freshness that teases the taste buds. Our mission is to “to grow a market of alcohol consumers that care about their health and diet plan, and who love to hang out with the social group and have ...