BUSINESS ORGANISATION AND POLICY

Business Organisation and Policy



Business Organisation and Policy

Part a

Opportunities and risks

Social Media Marketing offers marketing companies and celebrities both opportunities and risks. Quickly can cost a large audience and establish a permanent digital connection between companies and customers can be achieved. After the confirmation of a commitment of the customer with a mouse click, the message of the company appears regularly, unfiltered and cost-effectively on the screen of the target group (Yukl, 2002). As attractive as social media marketing is, it carries with it the danger of spiraling out of control because the opinions in Internet cannot match those of the company have. This can easily hurt the image of the company by contributing to the development of negative attitudes in the web image of a brand or a company. This in turn can be said to be a risk for companies, but the kind of great opportunity it brings with it cannot be ignored, as well. Therefore, organisations should always take up the criticism and work on their image (Allen, Eby, 2008).

Talking about innovation is, first, the need to establish clearly the different meanings given to the term and its relation to concepts such as change and improvement that is often used synonymously, but not such, although its meaning may be closely linked to innovation. Based on the etymology of the word, you can talk about innovation in the sense that the mere introduction of something new and different, but this meaning, leaves open the possibility that "something new" or not, because of improvement, so new it would be a method that facilitates the improvement of reading comprehension, as one that inhibits it. Sometimes, the term innovation is used to denote an improvement over methods, materials, forms of work, etc., previously used, but the improvement alone may or may not be innovation, eg, a method may better because it applies a knowledge of cause or with more experience, and in this case there is no innovation, while if the method is improved by the introduction of new elements, the improvement may be associated with an innovation then (Allen, & Eby, 2008). Thus, a first approach to the concept of innovation can be the "introduction of something new to produce improvement". An analysis more detailed must be carried out to examine the relationship between innovation and change. If it is established that innovation means introducing something new to produce improvement, going from the fact that I had before, to a state of improvement, is the presence of a change. However, it can be argued that any change is an innovation, a change can occur even unintentional and due to the involvement of multiple factors in a given situation. Thus, innovation can be established that is more planned, more deliberate, more systematic and more work from our desire to change, which is usually spontaneous. Even when the term coinciding innovation is associated with the meaning of introducing something new to produce improvement, and therefore brings about a change ...