BUSINESS MANAGEMENT

Role of Social Media in Achieving the Organizational Goals and Objectives

Introduction2

Literature Review3

Social Media3

Organizational Strategies4

Creating Business Value using Social Media5

Tools Used by Social Media in Achieving the Organizational Goals and Objectives7

Methodology9

Discussion10

Importance of Social Media for Businesses10

Organizational Factors11

Risks to Businesses for not Investing in Social Media12

Risks of not betting on social media12

Conclusion13

Introduction

The study is based on role of social media in achieving the organizational goals and objectives, which is an important phenomenon to study as it addresses the relationship between organizations goals and its objectives with the social networking. To start the explanation of social networks, it should be borne in mind that was with globalization, for example, that society has definitely become globalized. As a consequence, there is a continuous transformation of organizational processes that establish the need for new technologies, innovation management, social tools that enable faster and result in communication between those involved, among others. It is important to create effective procedures to assist administrators in constant challenge to promote the development, dissemination, accessibility, transparency and ease in the social media.

In this context, it is important to note that people are part of society through establishing relationships over the years and, therefore, are used to this format network because always held, even without the use of technology, their working relationships, study, friendship etc. Therefore, social media has emerged to facilitate the interaction of this process, at the time this type of environment intended for sharing information and building knowledge generating innovations for social and organizational. It should be noted that for a better understanding of the central theme of this article, it is essential to have a definition of social networks.

Thus, the social media is the environment that enables the formation of interest groups that interact through common relationships. In the information age, knowledge is through this information and it is these aspects that mobilize social networks. Moreover, organizations are using social networks as a form of innovation media to promote better contact/ dialogue with customers as well as internal and external to the company, and even lead to dissemination strategies of brand, products/ services among other possibilities via social network with the goal of sensitizing the largest number of people possible thus affecting the organizational goals and objectives.

Role of social media in achieving the organizational goals and objectives in this above given context, follow the line of thought, because they say that the existing competitiveness in the organizational environment and boosted somewhat, forcing organizations to take a stand against this market scenario that requires an organizational strategy effectively and efficiently in order cause of innovation, ease and affordability in the communication, information required and generate a competitive advantage for customer loyalty and old getting new customers in order to generate profit organization. Finally, the paper aims to identify how organizations are positioning themselves against this new form of media, that is, before the social media in the organizational environment.

Literature Review

This part of study, discusses in detail the social media with reference to organizational strategies in particular objectives ...