Business-Level and Corporate-Level Strategies

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Business-Level and Corporate-Level Strategies

Introduction

Every organization has to follow some strategies in order to ensure success in the long term. There are many organizations, which only focus on the present. However, there are some organizations, which are futuristic in their approach, and they tend to think for the future. One such company is Tyco. The Tyco works on both the business level strategies and corporate level strategies in order to ensure success in the long run. The business level strategies planned and implemented by Tesco are much better than its competitors are. The major success of Tyco can be attributed to its business level strategies. Similarly, Tyco also focuses on the Corporate level strategies in order to ensure success in the long term. The major competitor of Tesco is Honeywell and it has addressed the competition in an effective way.

Discussion

The essence of the business level strategies is that they consider the organization as a business. Similarly, a business improves its relationship with the consumers and other businesses by following the business level strategies. The business level strategies also help the organization to offer value to the customers. It also aims at reducing the costs for an organization (Goold, Campbell, & Alexander, 1994). The business level strategies also help an organization to position itself in an effective way. Moreover, it helps the organizations and businesses to challenge the competitors by creating and implementing unique strategies, which give it competitive edge over its competitors. The chosen corporation is Tyco; it is a US based company. The business level strategy of Tyco aims at strengthening the competitive position in the core platforms and increasing the servicer and more recurring revenues. I t is very important for Tyco that it should focus on its core competencies. Similarly, it must focus on customer service and customer satisfaction. Tyco mainly deals in the security solutions and the fire protection. There are many companies in the Us which are also dealing in the same categories (Collis, & Montgomery, 1998). However, Tyco still have maintained an edge over them. The main reason for the supremacy of Tyco is that it provides quality products coupled with greater customer care. It addressed the needs of its customers in an effective way. This strategy is very important for the long-term success of Tyco. It is a very good choice by Tyco indeed. It is because if decides to go for expansion or decides to enter into the international markets than it will not be a feasible strategy for it.

The only way in which it can handle the competition is that it must try to improve the quality of its existing products and services. Similarly, it must also continue to focus on improving its services, which is also very important. No business can be successful if it does not properly satisfy its customers (Collis & Montgomery, 1998). Therefore, more heed should be given by Tyco to retain its existing customers and try to acquire new ...