BUSINESS DEVELOPMENT PROPOSAL

Hospital Hotels in the UK- Bira Care Limited (Business Development Proposal)

Executive Summary

Recently, the idea of patient hotels or hospital hotels has been gaining noteworthy consideration globally. Such kinds of facilities are already present in different parts of the world especially in the areas of Norway and Sweden. However, in the United Kingdom the idea is gaining popularity recently. This is due to the fact that excessive rush is being experienced in the hospitals of United Kingdom.

Bira Care Limited is to be established as a hospital hotel for one of hospitals in the London. The hospital hotel will serve as a place and location where the patients and their families will be able to reside till the time patient gets discharged from the hospital. There exists positive outlook for this business opportunity. Owing to the positive prospects, this business opportunity is identified and selected.

The idea of the business is to develop a well facilitated hotel facility as a part of the hospital so as to provide patients and their families a place to reside having all the facilities and services. The underlying business concept is to accommodate and provide room for the stay to those patients or the pertinent family who have comparably low dependency as compared to the other patients who require immediate and extra care and treatment. This includes the patients who are elderly and resides in the hospital for certain recovery, the females who have become mothers, patients recovering from strokes and all the other patients who do not require complete facilities which are provided in the ward of the hospital, but who still requires to be in the boundary of the hospital campus.

Bira Care Limited is intended to enter the dual industry. It will be catering to the two sectors that are hospitality and health care industry. This dual nature leads to the positive and negative implications for the Bira Care Limited. This will result in more opportunities as well as more risks accompanied by the two sectors. Hospital hotels are not very common in United Kingdom, so the direct competition is very low right now; this makes it a window for opportunity.

Currently the market of United Kingdom offers a great opportunity for the development of the hospital hotel which serves the needs of all the associated parties and solves their problems including the patients, their families, hospital management and the staffs. In the recent years, the notion of patient hotels or hospital hotels has been gaining significant attention all around the world. It is assumed that that initially the business will be started at a medium scale which will later be expanded as per the experience and ability to deal with risks. Total start-up expenses and assets requirements are estimated to be £61450 and £69000 respectively. Total funding is estimated to be £130450.

The business of Bira Care Limited will have a physical presence in the vicinity of the hospital and this physical business will be accompanied by an organisation maintained website through ...