BUSINESS COMMUNICATION

Business Communication



Business Communication

Formal nomenclature for a field of study often follows, rather than precedes, substantial shared activity and evolution—the incipient formation of a “disciplinary utopia”—in that particular field. Holmes defined this utopia as “a new sense of a shared interest in a common set of problems, approaches, and objectives on the part of a new grouping of researchers” (p. 172).

Aside from serving to identify and territorialize, the formalization of new needed space via nomenclature is clearly a political gesture: It encapsulates and stimulates further articulation and validation of the intellectual foundations—theory, method, and methodology—upon which a discipline or subdiscipline ...