Business Communication



Business Communication

Trouble-Shooting Report

Communication has existed since the beginning of time. Planets communicate through the effects of their environments. Animals communicate through behavior and sound. Plants communicate through releases of pollen and the process of germination, and the list goes on. Communication between humans has been and is still through many forms. Progression of such forms has led to many new trends in business communication today.[1] The definition of business communication is any communication used to build partnerships, obtain and share information, promote an organization, product, service, or idea while striving to create value for the business. Current trends in business communication continue to use long time forms such as face-to-face, phone, informal meetings, presentations, letters or memos, and social networking. With the progression of technology, communication has expanded to emails, blogs, text messaging, websites, and internet reports known as wikis, the IPod, MP3 players, and PDAs such as the Treo or Blackberry. One of the newest trends is the use of teleconferences or sometimes known as virtual meetings. This latest trend has become popular as it brings business partners, employees, customers, suppliers, and even families together across the globe without the time and expense of traveling.

Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.[2]

Business is conducted through various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth.Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.[3]

Business Communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities.

Communication is essential for life in general but in business settings, it is critical. Communication is more than just a matter of speaking and hearing, especially within a business setting. Good communication, on the other hand, means that your message will be sent and that the people or organizations understand the message in its entirety. Further, they are much more likely to respond in a positive manner if the message was communicated effectively. A poorly communicated message will likely result in an unfavorable response.[4]

Today, most businesses are relying on the Internet as a way to communicate. This can be especially trying when trying to communicate effectively as there is no body language to rely on and no spoken words. The reader can only then make assumptions based on your words. Electronic communication can be difficult and challenging but can also result in favorable outcome for all.

Body language plays a large role in communication. If you are making person to person contact, you are then able to read non verbal body language and ...