Business Analysis Report

Executive Summary

Nestle is among the top companies providing consumer goods to its customer all over the world. It has been a journey of more than 135 years now that nestle is providing good quality products to its customers. The main aim over these years of this corporation is to achieve growth and profit but not at the expense of its customers. The ultimate approach of the organisation is to create a sustainable value among the customers, employees, shareholders, stakeholders and in the society as a whole. Nestle is currently conducting its operation in all the continents of the world. The principle approach of Nestle in its worldwide operations is to accept the cultures of different countries and bring changes or innovations according different tastes of customers all over the world. The two keys of Nestlé's success defined by the board of directors are innovation and creating value among its customers in all parts of the world. The world is growing bigger each day and new players are joining the markets every day, but Nestle has been able to standout its position against all the competitors by bringing innovation in its product whenever needed by the customers. Nestle has a command over its two success pillars that is innovation-renovation and bringing efficiency in its operations that are conducted in major parts of the world. It brings innovation or renovation in its products and by adapting technologies maintains the quality providing services in its products. Nestle on the other hand by continuously bringing improvements in its product so that it is enable to not only lower the cost of production but also tries to decrease the cost of production impact on the environment.

Nestle from the day of its existence till today is following the same principles on the basis of which it carries its operations in the world. Its principles include: preference is given to long-term growth by achieving short-term profits, to develop long-term relation and commitments, respect to all cultures and integrate accordingly, management and employees should show proper ethical and behavioral conduct and proper information should be communicated to the customers about the brand they are preferring to use. These principles are properly conveyed to each manager or employee working in any operational unit running in the world. Nestle instead of putting all its resources behind achieving development of its business should focus on increasing the quality of its product and uses ingredients that are best for the human beings or its customers. Many scandals and criticisms had been done by the experts that the ingredients used in the Nestle products are not suitable for human beings. It is very important for Nestle to develop a research center that can officially reject or deny the news that surrounds the markets all over the world and definitely it becomes a huge setback for the company as a whole. Over the years, Nestle has faced such issues but by developing competitive and innovative strategies it has been able to give a ...